Pinterest Is Rising, Significantly
You might have skipped over Pinterest when it first launched, but you can’t ignore it now. This social media platform has exploded in popularity over the past decade. In fact, Pinterest officially surpassed Snapchat in total American users in 2019. This makes Pinterest the third-largest social media platform in the United States. Pinterest now has 82.4 million American users and that number is expected to climb to 90.1 million by 2022. It’s a rising star that has yet to peak.
We know what you’re probably thinking: “So what? It’s just a social media platform. How could this possibly affect my current SEO strategy in Denver?” Pinterest may be classified as a social media platform, but it has really morphed into more of a search engine over the years.
Millions of people are searching for and finding great ideas, products, and information everyday on Pinterest. It’s become an increasingly popular search engine tool to find new and interesting things. In fact, over 72% of Pinterest searchers have stated that they are inspired to make a purchase just by viewing a pin! That kind of immediate user action is exactly what your business needs to succeed.
Pinterest presents a massive opportunity for your business. As you plan out your 2020 SEO strategy in Denver, don’t forget to focus your attention on Pinterest. If you don’t already have a business account on Pinterest, you should create one today and start pinning things!
Featured Snippets Continue To Dominate
If you’ve ever done a question-based Google search, then you’ve seen a featured snippet at the top of the results page. Ideally, your content should be in these featured snippets because of how users interact with them. In most cases, searchers are far more likely to click on those featured snippets than the other organic results below it.
A study of more than 2 million featured snippets found that roughly 12.29% of all search queries have featured snippets in the search results. Of those search queries, approximately 8.6% of all clicks go those featured snippets. Basically, when your site is listed in a featured snippet, you steal site traffic from the organic results below it.
Featured snippets are widely used by consumers and they won’t be going away any time soon. So, what does this mean for your SEO strategy in Denver?
You need to target your content around more question-based search queries and keywords. Searchers want immediate answers to their questions. If you try to provide those answers, you might become more prominently featured in those snippets.
Conduct some keyword research to find out what kinds of questions you can answer with your site content. Be sure to check out the “People Also Ask” section on search engine results pages too! You might find related questions that you can try to answer with your content.
Search Has Officially Become Mobile-First
This trend should really come as no surprise. Consumers have been relying on their mobile devices more and more frequently for all their digital needs. At the end of 2019, roughly 60% of all U.S. search engine visits came from mobile devices. Americans have become fully oriented towards mobile devices and Google has taken note.
To accommodate this shifting consumer behavior, Google has rolled out a new mobile-first indexing method. This transition means that the search engine giant will now prioritize the more mobile-friendly websites over other those that are less mobile-friendly. It’s a significant shift that can have drastic implications for your SEO strategy in Denver.
If you hope to improve your SEO in 2020, you need to ensure that your site is mobile-friendly at every turn. All of your pages need to be responsive, fully-functional, and thumb-friendly on mobile devices. If not, you risk upending your entire SEO strategy.
A mobile-first emphasis also means that page load times are increasingly important. Sites that load slowly on mobile devices will be pushed down in search engine rankings. Google is prioritizing sites that create great user experiences (UX), and your page speeds influence the UX. You can use Google’s PageSpeed Insights tool to learn how you can improve your site load times for a better UX.
As you work to update your SEO strategy, we'd also recommend you expand your SEO arsenal of tools and resources. There are tons of effective SEO tools out there that can help with keyword research, link-building tactics, and the optimization of your site. SEO is changing everyday, so you need the best tools to keep your business operating at 100%.
Optimize The Results Of Your SEO Strategy In Denver
The SEO landscape will undoubtedly continue to evolve in the coming years. As a small business owner, you can’t be expected to keep up with all the unique changes that are coming to the search engine space. You can get better results from your SEO strategy in Denver when you let the SEO professionals handle it.
At FiG Advertising + Marketing, we excel at all things related to search engine optimization. Our SEO specialists have been in the industry for years and we’ve developed intensive processes to improve the search engine rankings of our client sites. We can optimize every piece of your SEO strategy to ensure that you get the best ROI with every initiative.
Contact FiG Advertising + Marketing today to learn how we can improve your SEO strategy in Denver.