The pandemic has greatly changed our society in a multitude of ways and it’s time to take advantage of those changes. Why exactly should small businesses shift their marketing strategies? Let’s dive into the most relevant reasons why your marketing tactics need to focus more on the digital side.
E-Commerce Is Transforming Rapidly
It is estimated that over 306 million Americans have been affected by stay-at-home orders and lockdown measures. While many of those citizens have been able to leave their homes for work, a great majority of them have been confined to their homes. And the e-commerce space has experienced a significant positive surge in traffic as a result of those confinement measures. Just by mid-April:
U.S. retailers’ online year-over-year revenue growth increased by 68%.
In addition, U.S. and Candian e-commerce orders saw a substantial year-over-year growth of 129%
And a Morning Consult study found that 24% of consumers would not feel comfortable shopping in a mall for more than six months.
These numbers have only increased over the past few weeks and months. Millions and millions of U.S. consumers have shifted to (and reinforced) new online shopping behaviors. And until a COVID-19 vaccine is developed and easily accessible, consumers will continue to be wary of in-person shopping experiences.
For now, the safety and convenience of the e-commerce space are here to stay. Now it is the perfect time for your business to jump on the e-commerce bandwagon! And numerous digital marketing firms in Denver will be eager to lend a helping hand in the development of your online e-commerce strategy.
Social Media Usage Has Skyrocketed
It should come as no surprise that people are spending more time online due to the pandemic. When you’re sequestered at home, it’s easy to get sucked into the rabbit holes of social media platforms like Facebook, Instagram, TikTok, and so on.
One study of 25,000 consumers across 30 markets found that social media engagement increased 61% over normal usage rates during the pandemic. In fact, all social media apps have reported increased usage and engagement. In addition, one report from App Annie noted that daily time spent in social media apps on Android devices has increased 20% year-over-year.
It’s clear there is an enormous business opportunity right in front of you. Businesses just like yours are diverting more and more funds to social media advertising campaigns. It’s safe to assume that those companies are seeing great returns on their advertising investments. It’s not too late to take advantage of this shift in consumer behaviors!
An SEO Investment Will Pay Off
We may be experiencing a time of uncertainty, but it won’t last forever. Stay-at-home orders and lockdown restrictions are already being lifted. That doesn’t mean that all of us will return to “business as usual” though. Small businesses may face difficult challenges in finding ways to attract customers to their stores. A well-researched search engine optimization (SEO) strategy could be exactly what your business needs to restore consumer confidence in a post-pandemic world.
The optimization of your business website is one of the best ways that you can plan for long-term success. By publishing optimized content on your site, you’ll slowly build authority on search engines like Google and climb higher in the rankings. It’s a free way to increase your site visibility, engage with potential customers, and drive quality leads to your digital doors. You can rest assured that most Denver digital marketing firms are focusing heavily on SEO right now.
Trust us: an SEO investment could be one of the wisest business decisions that you’ll make in this pandemic. As things begin to normalize once more, you’ll be happy to see your site ranking on the first page for numerous relevant search queries.
Connect With One Of The Top Digital Marketing Firms In Denver
In a post-pandemic world, it’s more important than ever to have a strong digital marketing strategy. Small businesses can’t afford to ignore how consumer behaviors are changing as a result of COVID-19. Right now is the perfect time to upgrade your marketing tactics with an impactful digital strategy.
Are you ready to leverage effective digital marketing strategies for your business? Contact FiG Advertising + Marketing today to learn how one of the best digital marketing firms in Denver can help your business.