Displaying items by tag: branding

We discussed content marketing and marketing automation two years ago. With 42%-46% of marketing budgets expected to go into content development this year, we thought it made sense to revisit how digital best practices will impact your business in 2016.

Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

If you know anything about our client history, you're likely aware that we've been working with CoorsTek for years to brand and market some of their sister companies,

If you’re a Colorado native, you’re likely familiar with the Coors family, and thusly CoorsTek — the Golden, CO based ceramics and advanced-materials company that develops products for the defense, energy, and health care industries.

In the last few months we’ve talked about image in branding, and what makes a great logo.

If you recall in July we announced our new client: Abraxas Emporium & Hookah Lounge — a new hookah lounge opening up in the Denver area that will cater to geeks and gamers 18+.

If you recall last month’s marketing thought, we discussed the importance of logo creation — what makes a great logo, and what it takes to invent a logo that will stand the test of time.

We're happy to announce the on-boarding of our new client: Abraxas Emporium & Hookah Lounge.

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!