Displaying items by tag: branding

Wednesday, 16 July 2014 01:21

New Client: Abraxas

We're happy to announce the on-boarding of our new client: Abraxas Emporium & Hookah Lounge.

Published in Denver Branding Agency

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Published in FiG Marketing Thought

The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!

Wednesday, 26 February 2014 09:56

Branding: It's Deeper Than You Think

When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.

Published in Denver Branding Agency

Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.

Published in Denver Branding Agency
Tuesday, 13 August 2013 03:56

New Market Research Client - Davidsons Liquors

FiG is excited to announce our new relationship with Davidsons Liquors!

Monday, 12 August 2013 08:59

Yahoo! To Launch New Logo

Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.

Published in Denver Branding Agency
Tuesday, 25 June 2013 11:02

Intel Gets a New Slogan

At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.

Children battling cancer are already viewed as superheros in many eyes, and worldwide ad agency JWT is helping them to see this for themselves by rebranding chemotherapy as a superformula.

Monday, 20 May 2013 06:18

There’s Always Money in the Banana Stand

p>There were many disappointed fans when Fox canceled the sitcom Arrested Development after just 3 seasons. Thankfully, the series was picked up by Netflix who recently announced that after 6 years, they will be  releasing a fourth season this month and there are rumors of a movie in the works as well.

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