Displaying items by tag: branding

When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.

We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.

Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

We discussed content marketing and marketing automation two years ago. With 42%-46% of marketing budgets expected to go into content development this year, we thought it made sense to revisit how digital best practices will impact your business in 2016.

Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

If you know anything about our client history, you're likely aware that we've been working with CoorsTek for years to brand and market some of their sister companies,

If you’re a Colorado native, you’re likely familiar with the Coors family, and thusly CoorsTek — the Golden, CO based ceramics and advanced-materials company that develops products for the defense, energy, and health care industries.

In the last few months we’ve talked about image in branding, and what makes a great logo.

If you recall in July we announced our new client: Abraxas Emporium & Hookah Lounge — a new hookah lounge opening up in the Denver area that will cater to geeks and gamers 18+.

If you recall last month’s marketing thought, we discussed the importance of logo creation — what makes a great logo, and what it takes to invent a logo that will stand the test of time.