Displaying items by tag: branding
There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?
The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!
When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.
Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.
Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.
At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.
Children battling cancer are already viewed as superheros in many eyes, and worldwide ad agency JWT is helping them to see this for themselves by rebranding chemotherapy as a superformula.