Thursday, 17 November 2011 02:15

FiG Partners With RMMFI To Brand Deserving Companies

We are very excited to announce that FiG has awarded 2 new brand identity projects to the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI)! At FiG Advertising and Marketing we strongly believe that a new businesses needs the proper tools to survive.

Small Business Branding Tools

One of the projects is with Marie Hahn, the owner of Open Lotus Acupuncture & Herbs. FiG will help her dive into the identity of her business and work through various marketing and branding components. To accomplish these goals, FiG and Lotus Acupuncture & Herbs will work together to develop a full package of branding materials, including logo design, business card, an E-mail signature, letterhead design, envelope design, invoice template, E-Newsletter, and Power Point template.The other project is a logo design for Learning Bee Child Care Center. Early branding is key to business success, especially to a small and/or start-up company. It is a company's name and face, and it is the fastest way for a company to communicate with customers about what it is, what it offers, and what it stands for. Inaccurate branding creates confusion about the business, and it creates long-term problems as the company develops and evolves over time. Moreover, an inaccurate brand requires a lot of future investment as the company will eventually need to rebrand itself.

A good brand includes the following key factors:

  • A clear identity

  • Well-defined services

  • An emotional connection with customers

  • Room for business development with new products and services

We are proud to work with Open Lotus Acupuncture & Herbs and Learning Bee Child Care Center, and we look forward to providing assistance in their brand development!

RMMFI is a non-profit organization serving entrepreneurs though learning, lending, and coaching. The Business Launch Boot Camp is an intensive 12 week program that provides the foundation needed to take their business from IDEA to LAUNCH through collaborative class-room education, one-on-one mentoring and coaching from local business members, and start-up capital funding.