Those of you familiar with the company may have seen some of the new branded collateral items trickling into the market place or heard their radio advertising (FiG produced the ad and managed the media buy, listen to it here), but we can officially say that the brand has been launched to a resoundingly positive reception. So what did FiG do exactly?
Amazing Moves had established a brand identity in the community, over the last 10 years, based purely on their exceptional service and value. The visual elements were limited to their distinctive red and black trucks and a font. Given their success up to this point it was important that any new brand identity leveraged the extensive goodwill they had garnered in the Colorado market.
Produce a new logo that was clearly related to their existing look and feel. AKA: colors and font were set.
Improve not only the look and feel of their printed materials but also improve the conveyance of information.
Develop a new website that reflected their new look, accommodated multi-media files, improved user experience and maximized conversion. AKA: Get users the information they need to trust Amazing Moves with their possessions and encourage them to take action and contact the company.
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