Located in Highlands Ranch, Davidsons Liquors is one of the largest stores in Colorado. They have over 13,000 products including wine, beer, spirits, cigars, and more. Not only do they offer products at low prices, but they also offer customers delivery service throughout the Denver Metro area. Davidsons strives for the best customer experience and have knowledgeable specialists on staff who can help with recommendations and pairings, making sure customers get the right beverage for any occasion.
Davidsons approached FiG with the hopes of growing their distribution area, as well as increasing customers within their immediate vicinity. In order to do this, they will need to know who the target audience is that they are trying to reach, and how best to reach them. This is where FiG steps in.
FiG will be helping Davidsons clearly define their target audience and the best channels to reach that audience. We will be performing market research through a number of steps including:
Audits of the current brand
Surveys and focus group interviews
This research will help steer Davidsons in the right direction as they look toward future marketing and branding.
If you consider your target market to be 'everyone', chances are you don't really know who you're selling to. FiG can help narrow down your target audience and determine the best way to reach them. Contact us to find out more.