Displaying items by tag: marketing and advertising

In 1993, the "Got Milk?" ad campaign was kicked off by the California Milk Processor Board. It was a nationwide advertising campaign that quickly caught the eyes of everyone and has run consistently to this day. The classic iterations of these ads consisted of actors, artists, and other celebrities with milk mustaches and the rhetorical tagline “Got Milk?”. The "Got Milk?" ad campaign has run for decades, and it is the most famous advertising campaign of all time. And as a top media buying agency in Denver, we’re here to comment on its prominence and resurgence.

During the summer of 2021, FiG kicked off an exciting partnership with a unique Denver-based business called Team Dave Logan. Over the past half-year, FiG has handled a wide array of marketing operations for our new client involving social media marketing in Denver and PPC ad campaigns. And we've managed to generate some great results for them thus far.

The immersive art installation company, Meow Wolf, has opened up a new location in the Denver area. The creative brand has already made a mark in Denver thanks to its unforgettable billboard displays enchanting drivers on local roads. It’s no surprise that the art installation would be an instant hit with the advertisement’s vibrant colors zoning into a black hole of riddled text. This striking campaign is a crowd-puller as advertisements undergo a contemporary shift in the age of social media. As a leading Denver marketing firm, we are here to share our thoughts on this ad campaign.

The pandemic and resulting economic downturn changed just about every aspect of our lives. We hunkered down in March of 2020 thinking quarantine would last only two weeks. Fast forward to the present day, over a year later, and we are still following strict guidelines to slow the spread, despite nearly 50% of American adults having received at least one vaccine dose. As a small business owner, you have undoubtedly been impacted by the pandemic in profound ways. And even with the relief packages, your business may still be struggling, especially in terms of your marketing. Here’s how COVID-19 has changed marketing for small businesses.

In the great state of Colorado, there are currently over 560,000 small businesses. Each day that number increases a little more with the establishment of new small businesses. More businesses mean more competitive markets. If you hope to succeed amid steep competition, your business needs to specialize and hone in on a specific niche. That’s often easier said than done. The perfect niche can be elusive and many struggle to find the right niche for their specialty. You can simplify this process by working with a leading market research agency. When you let the pros conduct your market research in Denver, you’ll get the key insights you need to support your business success for years to come.

We are really happy to announce FiG's latest client: Premier Data System, Inc (PDSI), a business software solution expert that helps organizations (particularly alarm system companies) introduce automation and powerful data management into their business processes.

Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.

Spending, budgeting, and saving are three words that can create a lot of anxiety for many people. How much do I have to spend? Can I afford that? Do I really need that? Questions such as these often circulate through ones mind before, during, and after purchases. With our economic standing, overall spending has greatly decreased. Many studies have proven that since 2008 consumers are saving more and spending less than ever before.

Hot topic update for FiG! This Saturday (8/14/10) from 8a.m. to 9a.m. FiG Marketing and Advertising will be spotlighted on the radio show: “Cultivating Small Business with Nick May” on 560 AM – KLZ The Source. Not to worry, if you are busy Saturday morning because the radio show will replay on Sunday (8/15/10) at 9a.m. So grab your cup of joe, sit back in your recliner and enjoy the show!