Effective Digital Advertising In Denver
The entire advertising industry has been completely reshaped and revolutionized thanks to rise of digital advertising. By advertising through various internet mediums, companies have a much easier time connecting with current and potential customers, regardless of their position in the sales funnel. Even if digital advertising as a whole is skyrocketing worldwide, your ads may not generate the best results if they’re poorly managed or underdeveloped. Too many small businesses simply throw digital ads into the void of the internet only to get back some disappointing results. At FiG Advertising + Marketing, we take a strategic approach to digital advertising in Denver, managing your budget to optimize results across the board.
Our marketing specialists maximize ROI by adhering to a strategic framework. With every new digital advertising project, we ensure that the creative we draft is:
- Well targeted
- Engaging and descriptive
- Feature a clear call-to-action (CTA)
- Strategically served for maximum engagement
Over the years, we’ve perfected the art of digital advertising in Denver, nailing down a fool-proof framework that delivers measurable results every time.
1. Detailed Research
The rise of digital consumption means we have more access than ever to data that allows advertisers to craft a personalized experience, which is what consumers have come to expect in today’s digital age. Even the most compelling advertisements will fail to deliver if they aren’t reaching the right audience at the right time in the right place. It’s the first rule of the advertising industry. As Denver’s leading agency for small- and mid-sized businesses, we take that rule of thumb very seriously and conduct extensive consumer research to ensure we’re targeting the right audience on behalf of our clients.
2. Strategic Creative
Thorough market research is only the first step in developing a digital advertising campaign that’s going to yield the maximum ROI. Once we’ve identified who we need to be talking to and where those individuals spend their time online, we’ll begin designing the creative to support the campaign initiatives. From eye-catching videos that will stop a Facebook timeline in its tracks to click-worthy banner ads on the right network of third-party sites, our design team will leverage the data from our research to craft creative that will have your ideal customer dying to learn more.
3. Deployment & Analysis
With more than a decade of experience managing digital advertising campaigns in Denver, we know better than most that launching a campaign doesn’t mean you’re finished. Actually, the launch of a digital campaign is just the start of driving qualified leads to a business. Upon launch, we’ll scrupulously analyze the performance of ads and optimize for the best results.
While Google Ads and other tools have made it relatively easy for the layman to put together a digital marketing campaign, it’s not the pay-to-play landscape many people would like to think. Successful internet advertising requires regular monitoring and adjusting to ensure your business is keeping up with the pace of the internet.
As a small business ourselves, we identify with our clients and their desire to understand where their marketing dollars are going. One key benefit of working with FiG for your digital advertising needs is the regular and detailed reporting we provide. We don’t hide behind Big Data. Rather, we share that with our clients so they can understand where their leads are coming from and we can work together to identify key drivers of qualified business.
Digital Marketing Across All Platforms
The world of digital marketing grows bigger every day. New opportunities sprout up all the time and our team is eager to jump on every chance for the benefit of our clients.
We’re very proud of our fluency in the digital advertising space. Since our foundation in 2009, we’ve grown and evolved alongside the digital space. With a team of marketing experts specializing in the vast number of online platforms, you won’t find a more experienced digital advertising agency in Denver.
We are masters of the digital space. Our expertise helps us construct a comprehensive digital marketing strategy that supports the long-term goals of our clients. Among the many platforms and tactics we leverage to drive measurable results through digital advertising are:
- Pay-Per-Click Advertising
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Marketing Automation
- And much more!
With experienced professionals at the helm of your advertising efforts, you can trust that your digital advertising in Denver will lead to results.
Get More Out Of Your Digital Advertising In Denver
We know that the world of digital advertising can feel overwhelming and chaotic. How do you know that your digital advertising efforts will lead to a measurable return on investment? It’s a common question that many business owners struggle to answer. Our transparent digital advertising practices aim to alleviate the apprehension and support you in your efforts to grow your business.
FiG Advertising + Marketing is Denver’s trusted digital advertising agency. We’re fluent in both the digital space, as well as the operations of small businesses. Armed with this knowledge, we optimize your budget to reach your target audience when and where they are ready to convert and we’ll monitor and share your KPIs every step of the way.
Are you ready to get more out of your digital ads? Contact FiG Advertising + Marketing today and learn how we drive more qualified leads to your business through digital advertising in Denver.