Social media is an excellent way to drive new leads and sales in the digital age. Even if you aren’t the biggest fan of social media, take advantage of the various platforms available today to educate, communicate, and share with your customers.
The Benefits of Using Social Media for a Local Business
When your business primarily services a local area, you may not feel the need to branch out too much into the digital world. Traditional forms of marketing can be useful in local settings, but fliers and word-of-mouth advertising tactics are not enough to stay competitive in the age of algorithms. There are a multitude of benefits to using social media account:
- Brand Exposure
- Reach Target Audience
- Increase website traffic
- Generate leads
- Customer and audience engagement
- Reporting and analytics
With social media, you have the ability to share a variety of content that is easily accessible to not just your current customers, but prospective ones as well. Through increased engagement on social sites, you can drive more traffic to your website to boost sales and generate leads.
Steps for Optimizing Your Social Media
Set up a Business Account on The Most Appropriate Sites
From Snapchat to TikTok and more, there are many social platforms out there today. But that doesn’t mean you need to be on each one. Identify the ones that are most appropriate for your business by considering your target audiences.
Facebook, Instagram, LinkedIn, and Twitter are the big four platforms for most businesses. You can distinguish your page on Instagram, Facebook and LinkedIn as a business account. This will not only inform users of the intention of the account, but it also provides access to the analytics of your page. Additionally, you can tag products in your photos for customers to easily purchase.
Use Local Hashtags
There are millions of active users on each social media platform, but only a small fraction of those users make up your target audience(s). Tagging the location is the best way to make sure your pages are reaching your desired local audience. On Facebook and Instagram, use hashtags that include your services and location so people can easily find you through search and explore features. You can even put the location in your bio and username to further define your service area.
Curate Content Native to Platforms
Every social media platform has a unique spin on sharing content. TikTok is known for short second-long clips, while Instagram is photo heavy. Knowing which type of content will succeed on each platform is key to racking up likes, shares, and impressions. Some social media platforms lean more casual in tone, while others are more formal. Utilize the different tones to your advantage by posting content that will engage the digital community. This way, you will build brand identity and recognition in a multitude of ways.
Leverage Paid Promotions
Since social media is saturated with content, you need to find ways to make sure yours stands out. Running paid promotions on platforms such as Instagram and Facebook can generate new appeal for your business. Almost every platform has an internal process for paid promotions that make it easy to target a local audience with affordable ad spend. You can even use geo-targeting to get your posts in front of locals near your business. While this tactic will require a small budget, it will increase your visibility in the local area.
Optimize Your Social Media in Denver Today
At Real FiG Advertising + Marketing, we specialize in optimizing content to reach your target audience and increase your site traffic. Our marketing specialists can develop a highly customized multi-pronged digital marketing strategy for your business. We'll take the time to understand the demographics, interests, and behaviors of your target audience to create a well-targeted marketing strategy that gets the results you need.
Contact FiG today to learn how we can boost your social media in Denver.