Friday, 18 October 2024 13:25

FocusConnect IT Hires Our B2B Marketing Firm

IT Experts Enlist Services from a Top Marketing Firm in Denver

Many IT firms find themselves at a crossroads; adept at developing cutting-edge services but unsure of how to effectively communicate their value proposition. That’s where a partnership with an experienced B2B marketing firm can make all the difference. Today, we're excited to share that FocusConnect IT has hired FiG, a top marketing firm in Denver, to provide ongoing support that will inform visitors of the services available and encourage entry into the sales pipeline. Stick around to learn all about this amazing company and how our team will be leveraging our expertise in a variety of marketing initiatives.

Get Acquainted with FocusConnect IT

FocusConnect is a proud woman-owned company that brings a unique perspective and commitment to excellence. Their specialty lies in supporting fast-growing businesses as well as assisting during mergers and acquisitions. What sets FocusConnect apart is their hallmark emphasis on delivering a higher quality of service. They firmly believe that exceptional quality matters, and service capacity should never be oversold.

Leading their dedicated team is Jacqueline Specht, the CEO, who boasts an impressive 30 years of experience in the technology industry. Her executive roles have spanned commercial, education, and government sectors, providing her with a rich tapestry of insights and skills.

Businesses that work with FocusConnect can benefit from their diverse range of offerings including:

  • Managed IT services
  • Managed cyber security
  • Cloud security, networks and hosting services
  • Managed application control
  • IT support for mergers and acquisitions
  • Construction development and architect support
  • Compliancy management
  • Penetration testing

Building a Multi-Faceted Marketing Campaign

Our partnership with FocusConnect kicked off in late July and we have been executing our monthly efforts to enhance their online presence and improve customer engagement. Our comprehensive approach includes conducting an SEO review of up to two client-provided blogs each month. This critical analysis ensures that their content is not only optimized for search engines but also tailored to resonate with their target audience. By identifying relevant keywords and assessing the structure of the blogs, our marketing firm aims to help FocusConnect improve their visibility in search results and drive more organic traffic to their website.

In addition to optimizing blogs, we also manage a monthly newsletter using FocusConnect IT's email marketing account. This newsletter is distributed to their existing contact list, keeping their audience informed about the latest news, updates, and offerings. By curating relevant content and employing best practices in email marketing, we ensure that each newsletter not only strengthens relationships with current clients but also has the potential to attract new leads.

Applying Our Social Media Marketing Expertise on LinkedIn

Another substantial piece of our marketing campaign is taking place on LinkedIn. Our marketing firm is implementing a comprehensive social media strategy, focusing primarily on enhancing their presence and engagement on LinkedIn, which is particularly valuable for B2B interactions. Our monthly social media calendar will lay the groundwork for a well-structured approach to content posting and engagement.

To further extend the reach of our efforts, we are conducting LinkedIn outreach on a monthly basis, sending connection requests tailored to client-approved target profiles, ensuring that we connect with decision-makers and influencers in the industry. Once connections are established, we proactively message prospects using client-approved introductory messaging tailored for each target profile, raising the likelihood of engaging potential clients.

Engagement doesn’t stop at initial contact; we are maintaining a proactive follow-up strategy for all messaged connections, ensuring that we nurture these relationships over time. To convert these interactions into tangible business opportunities, we facilitate appointment bookings via a HubSpot calendar link, streamlining the process for both prospects and the FocusConnect IT team. When possible, we will also engage in paid social media promotions to amplify our reach, including the setup and management of campaigns along with ad design.

We are looking forward to seeing how our continuous efforts drive real results for FocusConnect. Check back in the future for a case study to learn about the impact our partnership has made!

Start Your Journey to Improved Lead Generation

At Real FiG Advertising + Marketing, we've seen firsthand the power of innovative marketing campaigns and the importance of clear communication and branding. As one of the top marketing firms in Denver, our experienced team is dedicated to providing customized solutions that align with your specific business goals and objectives. Whether you’re looking to boost your online presence, refine your messaging, generate quality leads, or all of the above, we’re here to help you navigate the complexities of the marketing world.

We invite you to schedule a discovery call with us to explore how we can set your business on the path to success!