Displaying items by tag: Marketing Strategies

Thursday, 15 May 2014 05:40

Visual Content is King - Part 2

Last month we explored how images were becoming one of the most important forms of content, especially when it comes to certain social media networks. There is, however, another form of visual content that is equally as important, with many brands are finding success, and that is video.

Monday, 03 March 2014 07:18

Ad of the Month: UNICEF Tap Project

Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.

Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”