Today we will dive into the details of our ongoing marketing partnership and how we have made big waves for this client.
Get To Know Our Client
Most seniors will inevitably reach a point in life where assisted living services are necessary for them. While assisted living facilities can provide for the needs of these individuals, those with dementia or Alzheimer's disease require specialized memory support services as well. Aspen and Cottonwood Creeks is dedicated to providing these types of memory care services in a warm, home-like setting.
In 2009, the company founder, Teresa Crawford, established their first memory care residence, Aspen Creek, in Sullivan, IL. As the community grew and reached capacity, she sought to expand her company's operations. They eventually expanded with a second location in Troy, IL and they have since opened a third location in Cheyenne, Wyoming, called Cottonwood Creek. At their third location, they have additionally opened up independent senior living apartments right by their memory care community.
During the construction of the Cottonwood Creek, our client sought out new ways to improve their digital marketing efforts, which is where FiG came in. Since then, we have yielded great results for their memory care communities.
Marketing Results from Our SEO Agency in Denver:
Over the past 2+ years, FiG has leveraged its expertise in the digital marketing space to handle multiple marketing efforts for Aspen and Cottonwood Creeks. Our partnership started off with a website re-design project. The goal of the redesign was to create a more modern, user-friendly website that would effectively communicate the company's value and key messaging to its target audience as quickly as possible.
After the website was redesigned and launched, FiG began to handle ongoing SEO efforts to improve the website's visibility and organic search engine rankings. Our team has conducted ongoing keyword research, on-page optimizations, link building activities, and blog content creation to achieve those long-term goals.
In addition, the FiG team has implemented and managed paid search campaigns to drive targeted traffic to the website and increase form fill and phone call conversions. Our overall goal has been to improve the company's online presence and drive more qualified leads to their website.
All of this has culminated in some pretty impressive results over the years. Here are just a few key statistics from the past 2 years:
- Total site traffic has increased by 529%. That means the number of people visiting the website has more than quintupled since the new website was launched.
- Total contacts (i.e., form submissions or phone calls) have increased by 118%, indicating we are reaching the right audiences with our marketing efforts.
- Organic site traffic has increased by 460%, which suggests a significant improvement in the website's visibility and organic search engine rankings.
- And in the past year alone, we've seen a 101% year-over-year increase in total organic clicks.
We are incredibly proud of the results we have generated for our client thus far, but this isn't something out of the ordinary for FiG. Our clients can expect expert personalized service from our marketing team, and that means impactful, data-driven results.
Trust Our SEO Agency in Denver to Deliver Quality Results for You
Are you interested in seeing what our SEO agency in Denver can do for you? Since 2009, we have been delivering quality results for our clients through a variety of strategies. We specialized in search engine optimization strategies and will build a detailed SEO plan that will leverage real-world data to improve your organic search engine rankings.
Contact us today and see what quality digital marketing means for you.