If you’re a business owner, then you must be active on at least a few social platforms. It’s one of the most accessible marketing channels in our modern era and every organization needs a robust strategy for social media. Without that social exposure, you will drastically limit the reach of your business and you risk negatively impacting the credibility of your business.
If you're looking for ways to boost your online presence, social media is an essential tool to consider and invest in. From influencer partnerships to live-streaming events, there are plenty of opportunities to leverage social media in Denver to your advantage.
Here are just a few trends to pay attention to and consider integrating into your social media strategy.
Augmented reality (AR) has been around for some time, but it is becoming increasingly popular on social media. Platforms like Instagram, Facebook, and Snapchat have already introduced hundreds, if not thousands of AR filters and effects that allow users to add virtual elements to their photos and videos.
This type of technology provides ample opportunity for eCommerce brands to connect with customers and promote product sales. AR technology allows for innovative ideas like virtual try-ons, which allows consumers to see how the product may look on them, just like in the real world. If you’re a product-based business, AR could be a game changer for your sales cycles.
Live-streaming has been on the rise for several years, and it shows no signs of slowing down. In 2023 and beyond, we can expect to see more social media platforms embracing live video as a primary form of content. This will not only provide users with a more authentic and immediate way to connect with others, but it also allows brands and businesses to engage with their audiences in real-time.
While live-streaming is not a new phenomenon, it became widely popular during and after the COVID-19 pandemic because individuals used it as an outlet to connect with others during isolation. Many turned to live-streaming platforms to connect with others and provide entertainment. In fact, many live-streamers use platforms like Twitch as the main content source and revenue streams for their businesses.
Today, individuals use live streaming to have the most interactive experience with their followers. While the pandemic accelerated the adoption of live streaming as a means of communication, entertainment, and commerce, this trend has continued in the post pandemic world. Depending on the size of your business and your target audience, it may be worthwhile to explore livestreamed events and to sponsor livestreamers to promote their products or services.
Short-form video content has taken the social media world by storm, thanks to the success of apps like TikTok and Instagram. In 2023, you will see most platforms promoting this content format to keep up with the demand for bite-sized content.
We can partially attribute this surge to Gen Z and their content consumption habits, as they are constantly seeking out instant gratification. This makes short-form video the perfect medium for this generation to consume content. That said, short-form videos are not new to the social media landscape and have been on the upslope for many years.
Brands have recognized the potential of short-form video as an effective way to reach and engage with audiences. With the ease of creating and sharing short-form video content, it is likely that it will continue to rise in popularity in the coming years. Capitalize on this trend by figuring out how to best communicate your services and products via bite-sized videos that last no longer than 15-30 seconds. If you put in the work, you can create short-form videos that will blog away your target audience.
Similar to live-streaming, influencer marketing has been a popular trend for many years, but it is still evolving. In 2023, we can expect to see brands and businesses partnering with micro-influencers (niche content creators with smaller, loyal followings) to reach specific audiences. This approach is often more cost-effective than traditional influencer marketing and could help brands establish more authentic connections with their target consumers.
In the Denver community, many micro- influencers can help launch local small businesses and/or bring attention to those companies by spotlighting them in social media content. If you partner with enough micro-influencers for a targeted marketing strategy, you can quickly cultivate a new audience for your business.
Improve Your Social Media in Denver with FiG
Staying up-to-date with the latest social media trends is hard and utilizing them effectively can be even more challenging. By tapping into the power of social media, you can expand the reach of your business, connect with your audience on an engaging level, and build your brand in a meaningful way. Whether you're looking to leverage the benefits of augmented reality, livestreaming, short-form video, or influencer marketing, there's no shortage of opportunities to explore.
If you're looking to thrive in the ever-evolving world of social media in Denver, don't hesitate to contact Real FiG Advertising + Marketing.
We'll revamp your social media marketing efforts to be more targeted, more engaging, and more results oriented. Between organic content and social advertisements, we'll develop a customized social marketing strategy that aligns perfectly with your budget and your business goals.
Contact us today to learn how our team of marketers can improve your social media in Denver.