Displaying items by tag: Denver Advertising Agency
Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.
Girls and women from every corner of the world watched on January 20th as Kamala Harris, the daughter of Indian and Jamaican immigrants, was sworn in as the first female Vice President of the United States. This historic milestone—and what it meant to young girls—was captured in a simple, but poignant film for Girl Up, a gender equality youth initiative of the UNF (United Nations Foundation). This short, purpose-driven advertisement titled “Today We Rise” was created in partnership with Ogilvy and Refinery29. And as a top marketing agency in Denver, we wanted to comment on what made this ad so impactful and special.
According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day.
When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.
COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following.
Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.
In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.
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Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.