Displaying items by tag: Denver Advertising Agency

According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day. 

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following. 

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

Friday, 15 December 2017 06:18

Why Influencer Marketing On Social Media Works

In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.

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Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Wednesday, 23 April 2014 09:40

Ad(s) of the Month: "Made with IBM"

Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!

The past six months have been an exhilarating ride for us at FiG Advertising and Marketing, in addition to our exciting client work we’ve been recognized for our expertise by winning one award after another. In November we picked up a Gold MarCom Award, in January our audio ad campaign won an AVA Gold Award, and today we heard from The Hermes Awards with another exciting award-winning announcement!

Published in Denver Branding Agency
Friday, 16 September 2011 03:16

A New Message For Colorado Youth At Risk

The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?

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