How Data Drives the Best Digital Advertising in Denver

Have you ever wondered how digital advertising agencies create effective campaigns? The answer lies in data. In today's digital age, data sets are an essential tool for marketers to achieve success in advertising. Thanks to social media and search engines, businesses can reach their target audience efficiently and cost-effectively. However, to make the most out of their digital advertising in Denver, businesses need to leverage data to make informed decisions and improve their marketing efforts.

This is where a knowledgeable agency, like Real FiG Advertising + Marketing, can make all the difference in creating value through data-informed ads.

How to Choose a Denver Advertising Agency

Are you a business owner looking to take your advertising to the next level? Are you unsure of how to choose the right advertising agency for your company?

If you're looking to outsource your marketing efforts, choosing the right agency can make all the difference in your business's success. And there is no shortage of Denver advertising agencies to choose from.

Marketing agencies are essential for businesses to thrive in today’s digital age. Companies need an expert to help them navigate through the ever-changing marketing landscape. A poorly designed and executed marketing campaign can be detrimental to the growth of a business. That's where Real FiG Advertising + Marketing comes in. As a leading marketing agency in Denver, we take a strategic approach to digital advertising that is collaborative and data-driven to ensure our efforts achieve the best results for our clients.

At FiG, we prioritize client relationships and aim to collaborate frequently with every single client to ensure their success. We’re pleased to announce a budding, collaborative partnership with a well-known local business called The Golden Mill. The partnership between the client and our Denver marketing agency began as an intensive website rebuild project and has since turned into a full-spectrum marketing partnership.

Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.

Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.

Girls and women from every corner of the world watched on January 20th as Kamala Harris, the daughter of Indian and Jamaican immigrants, was sworn in as the first female Vice President of the United States. This historic milestone—and what it meant to young girls—was captured in a simple, but poignant film for Girl Up, a gender equality youth initiative of the UNF (United Nations Foundation). This short, purpose-driven advertisement titled “Today We Rise” was created in partnership with Ogilvy and Refinery29. And as a top marketing agency in Denver, we wanted to comment on what made this ad so impactful and special.

According to Forbes, Generation Z (people born from 1995 to early 2010s) will make up 31% of the world’s population by 2021. This will make Gen Z the largest generation in the United States. As a business owner, you always want to be in-tune with your customer base. And as your target market continues to change and shift, you’ll need to rethink your marketing strategies. What once worked for Boomers won’t even get noticed by Gen Z. Don’t believe us? Here’s how Gen Z is impacting Denver marketing agencies every day. 

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

COVID-19 is impacting businesses across virtually every industry. Between stay-at-home orders, social distancing, and the resulting economic downturn, marketing has become more important than ever before. If businesses want to stay afloat amid all this turmoil and uncertainty, they’ll need to reevaluate their marketing strategy and look to the professionals for industry insights. During these trying times, top marketing firms in Denver are doing a number of things to ensure their clients still meet their marketing goals. Here are the top three strategies top firms are following.