Standout AAPI Heritage Month Ads According to a Denver Media Buyer Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward.  2023 has presented an interesting shift in the advertising landscape for AAPI…

Analyzing Billboard Advertising in Denver for Colorado Sports Teams The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.

M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this…

Every month, hundreds of brilliant advertisements come out. They grab the attention of their target audience, communicate a persuasive message to their listeners, and create more brand awareness for the company. And this month, one marketing campaign caught our marketer’s attention at our Denver advertising agency.

The immersive art installation company, Meow Wolf, has opened up a new location in the Denver area. The creative brand has already made a mark in Denver thanks to its unforgettable billboard displays enchanting drivers on local roads. It’s no surprise that the art installation would be an instant hit with the advertisement’s vibrant colors zoning into a black hole of riddled text. This striking campaign is a crowd-puller as advertisements undergo a contemporary shift in the age of social media. As a leading Denver marketing firm, we are here to share our thoughts on this ad campaign.

Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.