Marketing Ad of The Month (58)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.
The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.
If you ever look back through old advertisements from past decades, you may find yourself cringing, often. Advertisements from the Mad Men era may feel ancient to us, but from the progressive framework of our modern era we can repeatedly find sexist or racist elements integrated into them.
In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.

Windex Transforms The Graffiti Scene

Friday, 04 May 2018 10:35
Last week, SC Johnson launched a new advertising campaign for their latest product: Windex Foaming Glass Cleaner. With 15, 30, and 90-second video spots, social components, and a pop-up mural in Los Angeles, the privately held manufacturing company knocked it out of the park with these creative advertisements.
BodyArmor released four 30-second spots on Wednesday that take aim at Gatorade, the sports drink giant. Featuring NBA, WNBA, and MLB stars, each spot depicts an ironically outdated scenario (from 80s workout classes to carrier pigeons) that poke fun at Gatorade's outdated product. Each spot closes with the line, “Thanks Gatorade, we'll take it from here.”
Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.

The Best Superbowl Commercials of 2018

Monday, 05 February 2018 09:46
Sunday marked one of the biggest days in advertising as the Philadelphia Eagles took on the New England Patriots in the Superbowl LII. Creative teams from across the country brought out the clever, the altruistic, the downright hilarious and the utterly bizarre in an attempt to make their brand the most iconic of the night in 60 seconds or less.
Inspired by a local taqueria, San Bernadino restaurateur, Glen Bell, opened the Mexican-inspired favorite, Taco Bell, in 1962. In just five short years, the fast-food restaurant had more than 100 storefronts in states all over America. By 1997, Taco Bell had more than exploded on the fast-casual dining scene and was purchased by YUM! Brands, formerly Tricon Global.

Transparency In Advertising From Big Tobacco

Monday, 18 December 2017 08:07
Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.