Marketing Ad of The Month (58)

FiG finds innovative and tactical ads each month and shows brands what takeaways they can have from successful ad campaigns.

Chipotle: Cultivating a Better World

Tuesday, 17 September 2013 05:00
Inhumane farming is no secret, yet that does not make it an easy topic to broach. Chipotle however, is taking on big agriculture and calling for more ethical practices to be brought back.

DDB and WATERisLIFE Clean Water Campaign

Tuesday, 27 August 2013 09:25
Last October, DDB New York teamed up with clean water organization WATERisLIFE to produce their #FirstWorldProblems campaign, using the popular hashtag to create awareness around the water shortage in Haiti.

Live Photoshop Prank Is a Hit

Friday, 21 June 2013 08:36
You are minding your own business, waiting for the bus and you look over to see yourself on a bus stop billboard. A little freaked out? You would think so, but a few individuals in Sweden seem to find it much more entertaining.
For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.

American Airlines - New Brand Identity, New Ad

Thursday, 24 January 2013 02:30
Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

Ad of the Month - The Google Zeitgeist 2012

Monday, 17 December 2012 07:15
This ad of the month is a reflection on the year and the things people search for on Google. Each year, Google pulls together data from searches worldwide in what they call the Google Zeitgeist, meaning “the general intellectual, moral, and cultural climate of an era.”
It's that time of year again – the stores are playing holiday music, lights are being hung, trees are being put up and the stress of picking the perfect present to go under it has fallen upon us. But not to fear, this also bring the holiday ads with lots of ideas and wisdom on what is best for those on your list.
The election is over and so are the political ads, and while I'm confident the ads are not missed, we are going to talk about them one last time. The results are in, and it's time to see how the candidates stand when it comes to advertising, spending and social media.
Ever wonder what your favorite website would have looked like if we had this technology in say, the 40's? Well, in our September ad of the month GE and Buzzfeed have teamed up to bring you just that. A recent partnership between GE and Buzzfeed has lead to the creation of an online time machine.