Marketing Ad of The Month

IHOP Tries Out A New Name: Marketing Genius or Total Flop?

Friday, 15 June 2018 05:44

In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.

Windex Transforms The Graffiti Scene

Friday, 04 May 2018 10:35

Last week, SC Johnson launched a new advertising campaign for their latest product: Windex Foaming Glass Cleaner. With 15, 30, and 90-second video spots, social components, and a pop-up mural in Los Angeles, the privately held manufacturing company knocked it out of the park with these creative advertisements.

Kobe Bryant Enters The Advertising World With BodyArmor

Friday, 20 April 2018 04:00

BodyArmor released four 30-second spots on Wednesday that take aim at Gatorade, the sports drink giant. Featuring NBA, WNBA, and MLB stars, each spot depicts an ironically outdated scenario (from 80s workout classes to carrier pigeons) that poke fun at Gatorade's outdated product. Each spot closes with the line, “Thanks Gatorade, we'll take it from here.”

Search Engine Marketing Proves Lucrative For Travel Industry

Friday, 23 March 2018 05:58

Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.

The Best Superbowl Commercials of 2018

Monday, 05 February 2018 09:46

Sunday marked one of the biggest days in advertising as the Philadelphia Eagles took on the New England Patriots in the Superbowl LII. Creative teams from across the country brought out the clever, the altruistic, the downright hilarious and the utterly bizarre in an attempt to make their brand the most iconic of the night in 60 seconds or less.

Taco Bell Offers The Keys To A Secret Society

Friday, 12 January 2018 09:44

Inspired by a local taqueria, San Bernadino restaurateur, Glen Bell, opened the Mexican-inspired favorite, Taco Bell, in 1962. In just five short years, the fast-food restaurant had more than 100 storefronts in states all over America. By 1997, Taco Bell had more than exploded on the fast-casual dining scene and was purchased by YUM! Brands, formerly Tricon Global.

Transparency In Advertising From Big Tobacco

Monday, 18 December 2017 08:07

Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.