A movie theater was fitted with a broadcaster that could send a mass text to everyone in the room. At the same time, a special short film aired before the feature. In case you don't see where this is going, we aren't going to spoil the outcome. But this seems like an extremely effective way to get people's attention about the dangers of texting and driving.
Ad of the Month: Volkswagen 'Eyes on the road'
Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.