Displaying items by tag: Marketing agency

For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.

Published in FiG Marketing Thought

Let’s face facts: the human race has come a long way from our hunter-gatherer days. Our ancestors scrounged for small scraps of food; today, you can grab lunch at a restaurant on any corner. Even better - you can have gourmet meals delivered right to your door. The food industry is crowded, especially in Denver, and consumers can get any food they want with just the press of a button. To stay afloat, restaurants need to market themselves effectively. Today, restaurant marketing in Denver is more important than ever before.

Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Published in FiG Marketing Thought

Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.

Friday, 23 May 2014 08:35

Media Buy: Prize Fighting Championship

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

Thursday, 20 December 2012 09:37

New Client Announcement: Barnacle Bookkeeping

FiG is pleased to announce our new client Barnacle Bookkeeping!

FiG Advertising and Marketing is proud to announce the launch of Rodine Communications new website.  This was a multi-faceted project that involved creating a visual brand identity and logo for the first time in the company's history.

Published in Denver Branding Agency
Thursday, 17 March 2011 03:20

Online Marketing Case Study - 1 Year In

In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website.  Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.

Wednesday, 29 December 2010 04:06

Selecting Advertising Media

There are many ways to promote your business. Advertising is one of the most efficient ways, but only if you choose the right avenue; otherwise you will find yourself burning money fast. Which media should you choose for Advertising? That's the million dollar question! Here's how to choose where to advertise:

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