Displaying items by tag: Marketing agency

Marketing agencies are essential for businesses to thrive in today’s digital age. Companies need an expert to help them navigate through the ever-changing marketing landscape. A poorly designed and executed marketing campaign can be detrimental to the growth of a business. That's where Real FiG Advertising + Marketing comes in. As a leading marketing agency in Denver, we take a strategic approach to digital advertising that is collaborative and data-driven to ensure our efforts achieve the best results for our clients.

Published in FiG Client Case Study

Girls and women from every corner of the world watched on January 20th as Kamala Harris, the daughter of Indian and Jamaican immigrants, was sworn in as the first female Vice President of the United States. This historic milestone—and what it meant to young girls—was captured in a simple, but poignant film for Girl Up, a gender equality youth initiative of the UNF (United Nations Foundation). This short, purpose-driven advertisement titled “Today We Rise” was created in partnership with Ogilvy and Refinery29. And as a top marketing agency in Denver, we wanted to comment on what made this ad so impactful and special.

When it comes to good advertising, it can be difficult knowing where to start. The internet is littered with ads on every page and tv and print advertising are just as ubiquitous. It can be really difficult to stand out from the crowd for your consumers. Let’s face it - we all can see upwards of thousands of ads per day! At FiG Advertising + Marketing, we are no stranger to researching and developing ads that stand out.

For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.

Published in FiG Marketing Thought

Let’s face facts: the human race has come a long way from our hunter-gatherer days. Our ancestors scrounged for small scraps of food; today, you can grab lunch at a restaurant on any corner. Even better - you can have gourmet meals delivered right to your door. The food industry is crowded, especially in Denver, and consumers can get any food they want with just the press of a button. To stay afloat, restaurants need to market themselves effectively. Today, restaurant marketing in Denver is more important than ever before.

Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Published in FiG Marketing Thought

Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.

Friday, 23 May 2014 08:35

Media Buy: Prize Fighting Championship

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

Thursday, 20 December 2012 09:37

New Client Announcement: Barnacle Bookkeeping

FiG is pleased to announce our new client Barnacle Bookkeeping!

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