Friday, 23 May 2014 08:35

Media Buy: Prize Fighting Championship

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

Media Buy: On May 16th, they held the "Bakken Rumble" Prize Fighting Championship in Williston, North Dakota which featured 12 professional fights and they came to FiG to assist in getting the word out. We were able to establish new media contacts, securing radio and TV advertisements, as well as a designing, printing and sending a direct mail piece.

Results: Due to the pre-event advertising amp-up, Fight To Win was able to sell more tickets to the Prize Fighting Championships than they expected! With both online purchases before the event, and walk-ups the day of, they ended up selling tickets until one of the last few fights of the night! This was their first big event in the area and it ended up being a huge success!

If you have an event or something special you want your target audience to know about, do not hesitate to contact FiG and let us get your message out!