Displaying items by tag: Media Buying Agency

What Google Ad's Retiring Language Targeting Means for a Media Buying Agency

Google Ads is officially removing manual language targeting from search campaigns, forcing every media buying agency to rethink how they manage multilingual reach. For years, marketers used simple settings to choose which languages their ads would appear in. Soon, Google's artificial intelligence will handle that matching automatically based on what language a user knows and what language your ad and landing page are written in. This means agencies must shift from manually setting rules to trusting smart automation, focusing more on the quality of their ads and the actual intent of the searcher.

In 1993, the "Got Milk?" ad campaign was kicked off by the California Milk Processor Board. It was a nationwide advertising campaign that quickly caught the eyes of everyone and has run consistently to this day. The classic iterations of these ads consisted of actors, artists, and other celebrities with milk mustaches and the rhetorical tagline “Got Milk?”. The "Got Milk?" ad campaign has run for decades, and it is the most famous advertising campaign of all time. And as a top media buying agency in Denver, we’re here to comment on its prominence and resurgence.

Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.