Strategic Media Buying Agency In Denver
A well-designed banner ad or strategically crafted 30-second radio spot will only go as far as your media buying agency can take it. Media buying is all about who you know and how well you can leverage various platforms to engage with your target audience. At FiG Advertising + Marketing, we know the right people and, better yet, we capitalize on innovative strategies to ensure that our clients’ advertisements get in front of the right audience at the right time under the right circumstances to generate qualified leads.
How Does Media Buying In Denver Work?
Whether you are a Denver-based small business or an international corporation, there are certain steps that every qualified media buying agency will take to ensure that your budget is being leveraged effectively.
Identify The Who And The What
Market research is essential to successful media buying, not only in Denver but also around the world. You have to have an intimate understanding of who you are talking to, where they are, what they are doing, and how to engage with them effectively if you want to get the most out of your media buying budget.
As an experienced media buying agency, this is always where we begin. We analyze demographics, psychographics, geolocation, and behavior to determine the best avenues for reaching the target audience. Media buying is more than simply understanding that your ideal, 25 to 35 year old, married female likes to buy her groceries at the local market. You want to know what time and day she’s going to the store, if she’s there on her own or with her children, does she come with a shopping list or does she prefer to browse, if she has a list is it on her phone or in a notebook…
The list of behaviors that will impact your media buying strategy is endless, which is why you want to enlist the help of a seasoned media buying agency to ensure your buying ad space that suits your end goals.
Nail Down The How
Once you know who you’re talking to and what you want them to know or do, your media buying agency can help you craft impactful communication that will resonate with your target audience and inspire action. At the same time, your media buying team will be vetting media outlets to negotiate the best deals for your advertising and ensuring that selected outlets align with your brand standards.
Launching Your Campaign
Experienced media buying agencies know that the process has only begun once the outlets have been selected. Whether you are running a digital campaign that’s using a demand-supply platform or you’ve opted for a more traditional billboard or bus wrap, when it is time for your campaign launch, our media experts will be working overtime. We’re constantly confirming delivery, analyzing consumer behavior and competitor activity, and making adjustments throughout the duration of your campaign to ensure the maximum ROI from your media investments.
Understanding Your Impact
Media buying in Denver would be meaningless if there was no data to back it up. At the conclusion of each and every media buying campaign, our clients receive detailed reports analyzing the results of their advertising endeavors. These insights are not only used to keep our clients informed on the impact of their communication efforts but also to optimize future campaigns and ensure ongoing success.
If you are looking for a media buying agency to help you navigate the traditional and digital marketing landscape, contact FiG Advertising + Marketing today.