How a Media Buying Agency can Maximize Your Marketing ROI

In an age where consumers are bombarded with countless ads on the daily, standing out from the clutter has never been more challenging. Businesses, both big and small, are continuously searching for innovative ways to connect with their target demographic. Partnering with a media buying agency could be the game-changer your business needs. These expert teams bring invaluable insights, strategic planning, and negotiation skills that can elevate your marketing efforts to new heights. Today, we're here to walk you through some of the primary benefits and strategic advantages of media buying that can help propel your business forward in a competitive marketplace.

2020 has undoubtedly been a trying time for everyone. But now more than ever, brands still need to advertise. And it begs the question: how can I still advertise? We’ve all seen numerous attempts at advertising during this pandemic. Some have been great, some not-so-great, and others, completely tone deaf. During these times, it’s important to learn how to advertise thoughtfully and responsibly. As a media buyer agency, we have a lot of experience in creating thoughtful ads, that’s why we put together some dos and don’ts of crisis advertising.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.

TMany people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.

Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

As you may recall, FiG has been working with Denver Community Credit Union for the past year, first on a website redesign followed by a re-brand.

Denver marketing agency FiG Advertising is happy to announce we will be working with Active Rx on a marketing audit and plan.

Why did FiG wait so long to discuss the Super Bowl commercials? Well, we were trying to be considerate and wait until you were sober. Now quit asking so many questions!