Platforms like Facebook, LinkedIn, and even TikTok can present enormous upsides for small businesses just like yours. But what exactly do these platforms offer? And why is it wiser to divest your marketing strategy across multiple social media channels?
Today, we’re here to break down the top reasons why it’s time to upgrade your social media marketing in Denver and how this digital marketing tactic can best benefit your business.
Social Media Usage Has Risen To New Heights
Nothing has changed social media, or the entire world, quite like the recent COVID-19 pandemic. Ever since the world locked down and communities sheltered in place, we’ve all seen our screen time increase significantly. After all, it’s easy to get sucked into social media when you’re stuck inside all day everyday.
According to a recent research article from AdAge, our social media habits have changed in many ways. Some of the most notable metrics from these past few months include:
A 20% increase in social video views since mid-March 2020.
A 67% increase in video engagements (e.g., sharing, commenting, turning on sound, etc.) in that same time-frame.
An increase of 21% in sponsored social influencer content from March to July, and engagement with those posts also rose 101%.
Additional research from eMarketer has revealed that American adult social network users are spending 7 more minutes per day on social networks this year when compared to 2019. All these statistics point to the conclusion that social media users are increasingly active and engaged this year. If there’s a time to revamp your social media marketing efforts, that time is now.
You Can Build Engaged Communities Of Your Target Consumers
Your target audience undoubtedly exists somewhere on various social networks. It is highly likely that your ideal consumers will have similar interests, behaviors, questions, concerns, ideas, and more. Those people are likely looking for a place to connect with like-minded individuals, and your social media can become the perfect places for those people to connect.
Through your social profiles, your business can become a safe community for your target market. When managed effectively, the members of your communities can become increasingly active and engaged with one another, which may lead to a close-knit group of your ideal consumers. And this kind of community can benefit your business greatly. From those followings, you’ll be able to:
Acquire and retain new customers more effectively, leading to a stronger revenue stream
Expand the awareness and reach of your business through follower engagements
Improve consumer trust in your business by relating with your followers on a more personal level
Of course, social media communities don’t spring up overnight. It often takes time to establish those followings and build them up gradually. And according to Entrepreneur Media, you’ll need two key things for an engaged social media following: (1) high-quality content and (2) consumer collaboration. That means you’ll need to get creative with your social planning.
With the right social strategy in place, you’ll be on track to developing strong followings alongside engaged social communities. If you want to develop your own social media communities, then it might be time to revamp your social media marketing in Denver, CO.
You’ll Receive Market Research Insights
Social media can provide you with a free and simple way to gain consumer feedback and improve your product/service offerings. Of course, your social media ads can uncover new market segments and target audiences for your business, but that’s not all that social media marketing has to offer you.
Did you know that social media platforms make it easy to search for consumer thoughts and impressions on products and services? It’s true! In fact, there are numerous social media management tools out there that can scan a platform like Twitter for “tweets” that contain a product or company’s name. These software pieces can then analyze those mentions by keywords to assess the public reaction to your products or services. Those kinds of consumer insights can be invaluable when trying to find ways to improve your value proposition.
Your business can also post questions or surveys on your social media pages to gauge the online opinions of your target communities. With those helpful market research insights, you’ll know exactly how to best improve your business.
You Can Improve Your Profits Via Social Media Marketing In Denver, CO
When you invest in a marketing strategy, you’re essentially paying to acquire new qualified leads for your sales funnel. And since the high usage of social media platforms isn’t going down anytime soon, we can safely assume that social media advertising will likely lead to a significant ROI for your company.
More and more consumers are online shopping. In fact, according to new data from IBM, the pandemic has actually accelerated the projected shift away from physical stores to digital shopping by roughly 5 years. The data shows an expected decline in department store sales by over 60% by the end of the year, while e-commerce is projected to grow by upwards of 20% by that same deadline.
This surge in e-commerce is likely coming from a variety of sources, such as organic search, and traditional advertising tactics, but a majority of those sales likely come from social media ads. And since 54% of social shoppers use social media to research products (GlobalWebIndex), we can assume that social media has a strong influence over shoppers.
If you’re hoping to achieve a more significant revenue stream this year, then you can’t skip over your social media marketing efforts. And FiG can help you out with all of your social media needs.
Since our inception 11 years ago, FiG has become incredibly adept at social media management and social media marketing. Whether it’s Facebook, LinkedIn, or Twitter, we have grown to understand the most effective marketing tactics and successful strategies for each platform. When you work with one of our digital marketing specialists, they will put their best foot forward to achieve the most significant ROI possible for your business.
Contact FiG Advertising + Marketing today to learn how we can improve your social media marketing in Denver, CO.