With an ever-growing number of social media outlets, its becoming more and more confusing as to which networks marketers should be using to reach the right audience and what type of information should be shared. A few recent articles and studies may help shed some light on the trends of this ever changing medium.

Twitter has finally caught up to Facebook and Google+ by introducing their new branded pages late last week. These updates allow companies to better manage their online campaigns. Currently only 21 companies have access to the new feature, but Twitter will be going public with this in the coming months. The new Twitter gives marketers more control over their company's brand page and addresses one of the major drawbacks of marketing on Twitter, impermanence.