Social Media Marketing (30)

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.
Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.
Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

Ad of the Month: Samsung & Duyan Eller

Thursday, 12 March 2015 10:06
This month's ad of the month is brought to you by our lead designer, Jin Jintasawaeng, who stumbled upon this feel-good campaign from Samsung & Duyan Eller the other day.
We could easily post every commercial that ran during this year’s Super Bowl and give a nod to each of their glory, but since we always do an “Ad of the Month”, we’ll stick to just one
Check out this new promo to get attention for James Patterson’s new book, “Private Vegas.”
Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.
Here's a new ad of the month to leave you laughing — from General Electric. It features Jeff Goldblum promoting GE's new light bulb.

Ad of the month: IKEA BookBook™

Monday, 22 September 2014 03:52
Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.