The promo offers 'the most thrilling experience money can buy' to a person willing to give up $300k to get it. For the money, you get a flight to an undisclosed destination, 2 nights stay in a fancy hotel, tons of champagne, 14K gold binoculars in a leather case engraved with Patterson’s initials, a dinner date with Patterson himself, and of course, a front row seat to the actual destruction of the book by a legitimate bomb squad. Another 1k people will be given the book in digital format and be allowed 24 hours to read it before it self destructs. It's a stellar campaign for a book.
Tuesday, 27 January 2015 01:58