Tuesday, 27 January 2015 01:58

Ad of the Month: James Patterson’s new book, “Private Vegas.”

Check out this new promo to get attention for James Patterson’s new book, “Private Vegas.”

The promo offers 'the most thrilling experience money can buy' to a person willing to give up $300k to get it. For the money, you get a flight to an undisclosed destination, 2 nights stay in a fancy hotel, tons of champagne, 14K gold binoculars in a leather case engraved with Patterson’s initials, a dinner date with Patterson himself, and of course, a front row seat to the actual destruction of the book by a legitimate bomb squad. Another 1k people will be given the book in digital format and be allowed 24 hours to read it before it self destructs. It's a stellar campaign for a book.