Displaying items by tag: advertising

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Mobile searches drive more local traffic and in-store visits. In fact, three out of four relevant local searches by shoppers results in people visiting the store or business. Consumers want easier, faster ways to search and find what they need. Think about the last time your in-laws or friends were in town and you were searching for a nice restaurant that everyone could enjoy.

When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.

Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

We all know Chipotle has the best burrito. They also give good marketing. They have often centered their advertising campaigns around their commitment to serving locally grown, non GMO food.

Memorable advertising should be original and creative, with an emotional hook. This month, Samsung has nailed this simple formula with their newest advertisement for their new Galaxy S6.

We've been working with Davidsons Liquors for quite a while now.

Here's 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.

"Technologies evolve, but love is timeless"

We're excited to announce our new client, LessonsOnly.