Displaying items by tag: advertising

For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.

Apple just released the new iPhone 5 and new operating system iOS 6, and consumers just can't wait to get there hands on both. It has only been about a year since the last launch of the iPhone 4s and some question the decision as the new design and features seem rather similar to the past iPhones.

While the London Olympics 2012 have come to a close, the marketing industry is still buzzing about Olympic sponsors and the non-sponsor Olympic advertising campaigns that stole the show. Record breaking social media surrounded the games as well as a host of creative marketing and advertising activities that were fueled by the highly publicized games.

With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that's what Del Norte Brewing Company is banking on with their recent promotion.

American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.

The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?

So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I've been telling clients and prospects forever. Just because your ad isn't on during a football game on Monday night doesn't mean it won't work.

An incredibly fundamental aspect of marketing and advertising that many companies miss, whether they are B2B or B2C, is consistency. Too many people let their fluctuations in budget elsewhere in the company alter their marketing plans significantly.

Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".

Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.