Tuesday, 24 February 2015 02:31

10 Digital Marketing Stats From the Past Week

Here's 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.

•Companies will allocate 11.7% of their marketing budgets for analytics in the next 3 years, up from 6.4% currently, according to a Duke University study. The survey also found that mobile ads takes up 3% of marketing dollars but will triple to 9% in next 3 years.

•Using video, Nike has surged its Instagram following from 4 million to 12 million in the last ten months.

•There will likely be more brands sharpening their Instagram skills soon. Industry analysts predict that the mobile app will generate $5.8 billion in revenue in 2020, up from $700 million this year.

•According to Q4 2014 research, 20% of Google search links clicks were for shopping ads.

•In August-November last year, the finances app 'Acorns' relied on Twitter's Tweet ads to generate downloads. The brand said that 1/5 of its downloads came from Twitter. Also, the company paid less than $4 per app install, which is significantly lower than the $8-10 that financial companies typically pay.

•The white-collar class is increasing within shopping demographics. Americans who had at least $250,000 in annual household income and discovered that 83% bought luxury goods online in the past yearaccording to MediaPost.

•A study by the Association of National Advertisers found that 58% of marketers had purchased native advertising in the past year.

•People constantly delete their mobile apps. But Ibotta seems to have solved the viewer-retention issue by giving people money. The company said that more than half of its 2 million monthly users opened the app 25 times in January.

•A 6,000-participant survey found that 83% of millennials would be open to recommendations from a brand on how to be more culturally aware, compared to 74%of baby boomers. The research is from the online publisher's new internal consultancy for brands called MBGEnhance. MBGEnhance learned that 84% of the smartphone-loving Gen Y respondents sometimes felt overwhelmed by social media.

[source: AdWeek.com]