Displaying items by tag: trends

Here's 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.

Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.

A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.

With an ever-growing number of social media outlets, its becoming more and more confusing as to which networks marketers should be using to reach the right audience and what type of information should be shared. A few recent articles and studies may help shed some light on the trends of this ever changing medium.

As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.