Displaying items by tag: marketing trends

Here's 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.

Changes in digital marketing are becoming more frequent, and it can be hard for anyone to keep up.

A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.

As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.