Displaying items by tag: brand messaging
New Project: CoorsTek Medical Brand Messaging
FiG has had an ongoing relationship with ceramics company CoorsTek, and we are pleased to announce our new brand messaging assistance with their new division, CoorsTek Medical.
A New Message For Colorado Youth At Risk
The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?
The Dethroned King Teaches Us A Brand-Messaging Lesson
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.