Displaying items by tag: Marketing

Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.

In the last blog update I discussed corporate identity and today I wanted to touch on a subcategory of corporate ID: the logo. Your logo design can be a difficult component of your business's marketing because it has to fit your company's image perfectly and the process takes time.

In an effort to lend a hand to upstarts and very small businesses (less than $250k revenue a year) we are offering design packages. These design packages will help to establish and define brands as well as provide the basic tools needed for effective brand marketing communications with customers.

It's hard to believe it but FIG has been in business for one year already, a milestone happy birthday. Time flies when you're having fun. As a high quality Denver Marketing Agency we've worked with some great clients across the country and completed some unique projects. A special thanks to our clients and an invitation to new ones. Drop us a line and we can help you become part of our happy family of clients, mention this blog for a special birthday promotion. Hurry though, we're only doing this special offer through the end of March.

So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I've been telling clients and prospects forever. Just because your ad isn't on during a football game on Monday night doesn't mean it won't work.

Last week on Tuesday August 25 I had the pleasure of visiting the EcoTuesday event at the Hotel Monaco in downtown Denver. I met with people interested in networking with green businesses. It was good to see folks out there that had an interest in the bigger picture beyond just the quickest way to make a buck.

An incredibly fundamental aspect of marketing and advertising that many companies miss, whether they are B2B or B2C, is consistency. Too many people let their fluctuations in budget elsewhere in the company alter their marketing plans significantly.

You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."

Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.

Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.