Displaying items by tag: Marketing

Monday, 12 June 2017 04:36

Media Buys & The Wonder Woman Ad Campaign

TMany people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.

Published in FiG Marketing Thought
Wednesday, 26 April 2017 07:40

April Fools' Day Ad Hoaxes

Advertising doesn't have to be serious. In fact, every year April Fools' Day ad hoaxes allow advertisers the opportunity to have a bit of fun with their brand. This April Fools' day, marketers couldn’t resist being goofy, deceptive, and downright hilarious in order to showcase their brands. We’ve compiled a list of our favorite April Fools' ads from this year.

Wednesday, 22 February 2017 07:47

Advertising Agencies Battle It Out In Super Bowl 51

While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M - $5.5M.

eMarketer says that “In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year.” Ad blockers filter out ads on peoples’ mobile and desktop devices. Next year, that figure will grow another 24.0% to 86.6 million people.” Though your audience may choose to ignore you, you can’t neglect them. Ad blocking software is “already used by hundreds of millions of people,” Mr. Blanchfield, CEO and Co-Founder of PageFair, assures us, “You can’t put the cat back in the bag.”

Published in FiG Marketing Thought

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Published in Social Media Marketing
Monday, 21 March 2016 06:19

Need a New Marketing Hook? Try Joy

When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.

Tuesday, 15 March 2016 08:09

New Client: Website Design for Amazing Moves

We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.

Tuesday, 24 February 2015 04:36

Case Study: Davidsons Liquors Email Marketing

We've been working with Davidsons Liquors for quite a while now.

Published in FiG Client Case Study
Tuesday, 24 February 2015 02:31

10 Digital Marketing Stats From the Past Week

Here's 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.

Published in Denver Branding Agency

Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.

Published in Social Media Marketing
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