Displaying items by tag: Marketing

Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.

A lot of our clients are B2B and we often get asked by our clients: What social media platform should we be using and why?, or even Why should we be using social media at all?

We're excited to announce our new client, LessonsOnly. 

If you recall last month’s marketing thought, we discussed the importance of logo creation — what makes a great logo, and what it takes to invent a logo that will stand the test of time.

This month we take a look at our social growth efforts with Facebook for our client Davidsons Liquors.

Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!

What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.