Displaying items by tag: Marketing
Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!
What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”
It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.
If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.
If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.
The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.
It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!
The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!