Displaying items by tag: Marketing

Wednesday, 23 April 2014 09:40

Ad(s) of the Month: "Made with IBM"

Big golf fan? Then you may have seen one or a few of the 62 different 30 second spots IBM ran during the Masters. Yes, that is correct - 62 ads!

Monday, 03 February 2014 08:33

Ad of the Month - Super Bowl Ad Breakdown

What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

Friday, 27 December 2013 03:00

Top Ads of 2013

It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Wednesday, 27 November 2013 04:38

Patagonia Marketing - Crazy or Genius?

If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.

Friday, 26 April 2013 10:17

Imagining Retail Advertising

The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.

Wednesday, 17 April 2013 03:45

Vine: We Get It

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Published in Social Media Marketing
Wednesday, 30 January 2013 07:12

Moving Forward with SCS.inc Brand Marketing

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

Wednesday, 28 November 2012 08:07

FiG - We take pride in our work

The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!

Thursday, 25 October 2012 06:32

Inbound Marketing or is SEO Really Dead?

If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:

SEO is Dead” and “Inbound Marketing”.

Published in FiG Marketing Thought
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