Displaying items by tag: advertising agency

For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.

The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!

The election is over and so are the political ads,  and while I'm confident the ads are not missed, we are going to talk about them one last time. The results are in, and it's time to see how the candidates stand when it comes to advertising, spending and social media.

Business, Science, Engineering, Liberal Arts, Scaring...

Yes, you read that correctly, scaring. At MU, or Monsters University, there are 5 schools and a variety of majors to choose from including Door Technology, Canister Design and Scream Energy. It's a place committed to discovery and learning and it's not real, but it's website sure is.

We all know advertising agencies are supposed to be creative, but that usually extends to the clients and not prospective employees. The creative geniuses at Scholz & Friends decided to think outside the box, or in this case inside a pizza box, in order to steal Digital Creative talent from their competitors.

Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".