Marketing Industry News (61)
Artificial Intelligence Is A Key Player In Marketo/Google Product Debut
Monday, 30 April 2018 10:08
In August, Marketo announced a long-term collaboration with Google Cloud to help scale Marketo solutions and make them more widely available to marketers. The first product of this collaboration, AudienceAI, debuted today. This solution is a program that uses the Google infrastructure and artificial intelligence to help marketers more easily expand target audiences.
How To Spot An SEO Scam
Monday, 19 March 2018 08:29
As the digital marketing industry continues to expand at exponential rates, we see a number of companies coming out of the technological woodwork with inflated promises that they cannot effectively deliver on. Because of this, we are seeing more clients than ever who have been burned in the past and are now skeptical of agencies that have the resources and expertise to get the job done right.
Why Content Marketing Works
Wednesday, 21 February 2018 08:07
On any given day, an individual is exposed to anywhere from 4,000 to 10,000 ads. Our constantly connected world has left the average person immune to the impacts of traditional advertising methods – we avert our eyes from the right side of our Facebook news feed and instinctively close pop-ups without even looking at the brand it is associated with.
Google Search Console: New and Improved
Tuesday, 09 January 2018 04:57
In August of last year, Google released the beta version of the updated Search Console with some new features. A select group of users tested out the two new features – an Index Coverage Report and AMP fixing flow. Earlier this month, Google announced that they would be releasing the beta version to all Search Console users.
Why Influencer Marketing On Social Media Works
Friday, 15 December 2017 06:18
In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.
Google Joins Programmatic Television Advertising Games
Wednesday, 15 November 2017 03:00
Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic television advertising has been a major player in the evolution of highly-specific, targeted ads.
Local Search Improves With Hawk Update
Thursday, 26 October 2017 05:00
As marketers, we are constantly evaluating and improving our tactics to ensure the best results for our clients. In a world that has very rapidly become digital-centric, this is a daily (and sometimes hourly) task, especially for those working towards local search optimization. One of the biggest influencers in a digital marketing strategy is Google.
Industry News: Facebook Ad Canvas Expands to Instagram
Monday, 02 October 2017 05:28
Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.
Advertising on Amazon’s Echo and Dot
Thursday, 02 March 2017 01:43
It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.