The pandemic and resulting economic downturn changed just about every aspect of our lives. We hunkered down in March of 2020 thinking quarantine would last only two weeks. Fast forward to the present day, over a year later, and we are still following strict guidelines to slow the spread, despite nearly 50% of American adults having received at least one vaccine dose. As a small business owner, you have undoubtedly been impacted by the pandemic in profound ways. And even with the relief packages, your business may still be struggling, especially in terms of your marketing. Here’s how COVID-19 has changed marketing for small businesses.

This famous beer brand’s latest advertisement is all about the importance of getting vaccinated (and being able to safely enjoy a beer with family and friends again soon). Samuel Adams’ “Your Cousin From Boston Gets Vaccinated” ad features a character who isn’t the sharpest tool in the shed. But even he made an appointment to get vaccinated against COVID-19. As a Denver ad firm, we’re always on the search for timely and meaningful ads, and this was one of our absolute favorites from the month of April. 

Search engine optimization, or SEO for short, is one of the best digital marketing strategies for businesses of all sizes! However, search engine optimization can be very technical, complex, and confusing, especially if you have no former experience with it. Small business owners can make all kinds of SEO mistakes that may negatively impact their organic rankings. As a top SEO firm in Denver, we wanted to share some expert advice to help you avoid those common missteps.

Once again, our marketers at Real FiG Advertising + Marketing are proud to announce another budding partnership. Our Denver web designers recently began working with Lavoro Consulting, a commercial real estate consulting agency. The CRE experts at Lavoro wanted to expand their digital presence, and FiG was more than thrilled by the opportunity to help.

The past year of the COVID-19 pandemic has not been easy for anyone. Businesses of all sizes have experienced hardships throughout the global crisis, especially those in service-based industries. For several years now, FiG has led the marketing strategy of a local chiropractic business called Ideal Health Chiropractic. Even with the challenges of the past year, our SEO agency in Denver has helped this local chiropractor achieve continued success.

Over the past 3 years, we have maintained a durable partnership with Ethos Roofing & Restoration, a Colorado-based roofing and general contracting business. Throughout our marketing partnership, we have generated plenty of outstanding leads and measurable results for Ethos. However, in the wake of this most recent hail-less roofing season, Ethos sought to revitalize its business through a business expansion. As their trusted advertising agency in Denver, our marketers at Real FiG Advertising + Marketing were ready to support their expansion.