Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.
As the digital marketing industry continues to expand at exponential rates, we see a number of companies coming out of the technological woodwork with inflated promises that they cannot effectively deliver on. Because of this, we are seeing more clients than ever who have been burned in the past and are now skeptical of agencies that have the resources and expertise to get the job done right.
In early January, Facebook CEO, Mark Zuckerberg, announced that the leading social platform would be doubling down on their fundamental goals of connecting people with content they love. With a user-centric mentality driving the algorithms that determine post order, it is time for brands to adapt their social strategy to facilitate more meaningful interactions.
Ethos is a general contracting agency based out of Denver, Colorado. Founded on the belief that homeowners should not have to go searching for a quality contractor, Ethos has built their brand of local, reliable, high-quality service within their loyal customer base. It was this message that they wanted to share with a wider consumer base. So, they came to FiG eager to utilize our expertise in digital marketing to ultimately update their digital presence.
On any given day, an individual is exposed to anywhere from 4,000 to 10,000 ads. Our constantly connected world has left the average person immune to the impacts of traditional advertising methods – we avert our eyes from the right side of our Facebook news feed and instinctively close pop-ups without even looking at the brand it is associated with.
As the realm of digital marketing continues to grow, so will the landscape of search engine optimization (SEO). Aritficial Intelligence (AI) stands ready to shape the future of digital marketing, starting sooner than you may think.
Sunday marked one of the biggest days in advertising as the Philadelphia Eagles took on the New England Patriots in the Superbowl LII. Creative teams from across the country brought out the clever, the altruistic, the downright hilarious and the utterly bizarre in an attempt to make their brand the most iconic of the night in 60 seconds or less.
Scoperite is a full-service claim management software providing public adjusters with a complete solution for staying organized throughout the entire insurance restoration claim process. Owner and proprietor, Constantine Anest, started out in the industry at Ethos General Contractors, LLC, a complete contracting service, which he took ownership of in 2009. His extensive experience with restoration claims and their many moving parts is what led him to develop Scoperite.