New Branding Client: Variable Steel

Thursday, 01 June 2017 08:30 Written by

Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing.

When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.

At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics.

7 Steps to Successful Book Promotion

Friday, 28 April 2017 04:01 Written by

If you've always thought you have a book in you, this marketing blog post is for you because writing the book is only half the equation. Successful book promotion is what will get your words into people's hands.

April Fools' Day Ad Hoaxes

Wednesday, 26 April 2017 07:40 Written by

Advertising doesn't have to be serious. In fact, every year April Fools' Day ad hoaxes allow advertisers the opportunity to have a bit of fun with their brand. This April Fools' day, marketers couldn’t resist being goofy, deceptive, and downright hilarious in order to showcase their brands. We’ve compiled a list of our favorite April Fools' ads from this year.

PR, Crisis Communication & Repairing United's Brand

Thursday, 13 April 2017 09:34 Written by

By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy on social media and for reporters.

Earned Media and The Fake News Effect

Friday, 07 April 2017 07:19 Written by

Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.

Brand Extension: AmazonFresh

Thursday, 30 March 2017 03:46 Written by

Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world.

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