Optimum Networking offers business-driven IT solutions. Built on the foundation of understanding technological needs from a business perspective, Optimum Networking is the ideal solution for any company that is seeking customized IT solutions to streamline efficiency and productivity.

Industry News: Facebook Ad Canvas Expands to Instagram

Monday, 02 October 2017 05:28 Written by

Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Ad Of The Month: KIND Sugar Installation in Times Square

Monday, 25 September 2017 06:29 Written by

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes.

What Is Virtual Reality and What Does It Mean For Marketers?

Tuesday, 19 September 2017 10:29 Written by

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

Media Buys & the Wonder Woman Ad Campaign

Monday, 12 June 2017 04:36 Written by

Many people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.

New Branding Client: Variable Steel

Thursday, 01 June 2017 08:30 Written by

Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing.

When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.

At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics.

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