It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.

FiG Advertising + Marketing is positively ecstatic to announce our new partnership with Chris Davis, a premier real estate agent in the Denver area. As the economic boom of Denver continues and the population of Colorado continues to expand daily, real estate advertising is more important than ever to local realtors and Chris Davis understood that. To improve the real estate marketing efforts of his business, Chris approached FiG and our collaborative partnership began.

In February of 2018, FiG began a partnership with Ethos General Contractors, a contracting company that focuses on roof repairs, gutter replacement, window contracting and more. Ethos had approached FiG with an interest in expanding their consumer base and we are very proud to report that within just a year and a few months, FiG has generated some significant results for Ethos through extensive search engine optimization (SEO) and other digital marketing strategies. As a leading seo agency in Denver, we understood the steps we would need to take to reach a larger audience and generate more conversions for Ethos.

It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

We are pleased to announce that our award-winning ad agency - FiG Advertising + Marketing - won four MarCom awards for our website design and brand design work with two of our clients: Spark Interiors and Whole Intent.