In the great state of Colorado, there are currently over 560,000 small businesses. Each day that number increases a little more with the establishment of new small businesses. More businesses mean more competitive markets. If you hope to succeed amid steep competition, your business needs to specialize and hone in on a specific niche. That’s often easier said than done. The perfect niche can be elusive and many struggle to find the right niche for their specialty. You can simplify this process by working with a leading market research agency. When you let the pros conduct your market research in Denver, you’ll get the key insights you need to support your business success for years to come.

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.

FiG has recently started up a new and exciting partnership that we’re elated to share today! Our new Denver-based client, Analytics Computers, is a leading provider of IT solutions for small and mid-sized businesses. The company has seen success in the Denver area since their inception in 1993. As the competition in Denver has risen in recent years, Analytics Computers wanted to improve their digital presence. To accomplish this, they sought out the expertise of a leading web design company in Denver, which has led to our new partnership. Our team at FiG didn’t waste any time getting to work.

Marketing campaigns come in all sorts of shapes and sizes. Some campaigns are regional, others are national. Many campaigns are exclusively print, while many others stick to digital platforms. Everyone wants their marketing campaign to generate the best ROI for their business. Crafting the best digital marketing campaign in Denver is much harder than you might think. When you’re developing your campaign, it can help to examine other successful ones first. They might have some important insights that can improve your campaign. Our team identified some important lessons from a few of the best recent campaigns in Denver to help identify what your campaign needs to succeed.

We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.