The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts on rebranding a top Denver logo design company.

We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.

Running a business can often feel like you’re sailing a boat: everything has to line up just right. You need the right equipment, an efficient sail, a sturdy design, tranquil waters, clear skies, and a breeze at your back. If all the elements line up perfectly, then it’s smooth sailing to your destination. And even if just one thing fails to line up, your boat won’t go anywhere. It’s the same situation for your small business. If even just one piece of your business is out of alignment, you can struggle to retain customers or make sales. It can be incredibly difficult to pinpoint the issue that’s impacting your brand. Through effective Denver market research, you can identify the problem in your business model and adjust it for a smoother sailing business.

In the spring of 2018, FiG began a partnership with an incredible fitness entrepreneur, Ashlee Van Buskirk. Ashlee had taken note of the broad knowledge gaps in fitness and nutrition nationwide. She had a vision to correct this problem by creating her own personal training and nutrition coaching business. In the especially competitive fitness space of Denver, FiG has helped turn that vision into reality with her new business, Whole Intent. Since our partnership began, FiG has implemented a variety of Denver content marketing services to establish Whole Intent within the city’s fitness space. We’re incredibly proud of how far we’ve come and we’re eager to continue to deliver even better results.

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.