The idea of AI, or artificial intelligence, stems from ancient philosophy, in which philosophers tried to explain the concept of human thinking through the mechanical manipulation of symbols. While initially held back by technological limitations, the increased capabilities of hardware and software have led to rapid development on the AI front. From self-driving cars to voice-operated assistants, we interact with the digital brain on a daily basis without even realizing it.

Inspired by a local taqueria, San Bernadino restaurateur, Glen Bell, opened the Mexican-inspired favorite, Taco Bell, in 1962. In just five short years, the fast-food restaurant had more than 100 storefronts in states all over America. By 1997, Taco Bell had more than exploded on the fast-casual dining scene and was purchased by YUM! Brands, formerly Tricon Global.

Google Search Console: New and Improved

Tuesday, 09 January 2018 04:57

In August of last year, Google released the beta version of the updated Search Console with some new features. A select group of users tested out the two new features – an Index Coverage Report and AMP fixing flow. Earlier this month, Google announced that they would be releasing the beta version to all Search Console users.

In 2013, Davidsons Beer, Wine, and Spirits of Highlands Ranch came to us with the goal of understanding their relationship with their clients. We conducted in-depth market research to provide a better understanding of the Davidsons brand and business and to find any weak spots in the current strategy.

Transparency In Advertising From Big Tobacco

Monday, 18 December 2017 08:07

Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.

In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.

Earned advertising, especially that in the form of recommendations from family and friends, has been the reigning champion of influential communication for many years now.

Run and Find Out What Happens was a fitness company run by personal trainer and running coach Michelle Golla. With goals of increasing her client base, Michelle came to us to determine the best course of action for taking her brand to the next level.

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