Over the past 3 years, we have maintained a durable partnership with Ethos Roofing & Restoration, a Colorado-based roofing and general contracting business. Throughout our marketing partnership, we have generated plenty of outstanding leads and measurable results for Ethos. However, in the wake of this most recent hail-less roofing season, Ethos sought to revitalize its business through a business expansion. As their trusted advertising agency in Denver, our marketers at Real FiG Advertising + Marketing were ready to support their expansion.

“Tell us your marketing department is young and on TikTok without telling us your marketing department is young and on TikTok.” That’s a top comment on Coors’ latest commercial: America Has a New Thirst Trap, a 15-second ad promoting their new line of hard seltzer beverages. As a Denver marketing agency, we’re always on the search for emerging and innovative ads that are especially effective in reaching their target audience. And this ad brilliantly achieves exactly that. 

Roughly a year ago, Real FiG Advertising + Marketing started up a partnership with a local insurance agency called Adler Insurance Group. Over the past year, we have launched their company website, developed and executed search engine marketing campaigns, and managed a series of paid social media advertisements. As we are entering the second year of our partnership, we'll be working to expand their marketing reach through numerous ways, starting with a comprehensive upgrade of their website design in Denver, CO.

Local SEO is key to success for small businesses. Optimizing your website to perform well in a certain city or area will lead to more physical and digital traffic, more leads, and more conversions. And believe it or not, 35% of all searches are local. So if you don't focus any efforts on local SEO, you could be missing out on a significant amount of traffic. To help improve your local SEO, here are 5 expert tips from our Chicago SEO agency.

On Super Bowl Sunday, the commercials matter almost as much as the game (if not more). And this year, despite all the craziness of COVID-19, they delivered. Though there were some big-name brands that didn't partake—such as Budwiser, who chose to donate the millions of dollars it would've spent on an ad to raising awareness about COVID-19 vaccines—many others still participated. This year, CBS charged approximately $5.5 million for a 30-second spot. That price tag was slightly less than previous years, but still a significant amount of money for any brand. As a top marketing company in Denver, we're breaking down five of our favorite Super Bowl ads from this year’s game. 

Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO tips and tricks for 2021 so you can attract visitors that will convert.