Did you know that 330 million people worldwide have some sort of visual impairment? Did you know that this audience has more than $1 trillion – yes, trillion with a “T” - in disposable income? Are your digital marketing efforts inadvertently leaving out a major percentage of your target audience? Let's go over some best practices for marketing accessibility to ensure that you're not losing an audience that's equivalent to the population of the entire United States.
Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.
We are excited to announce that we are teaming up with waste-oil recycling firm, Interstate Energy, Inc.
As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But, what does this idea mean for your business?
In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.
As a marketer, you should be familiar with the General Data Privacy Regulation (GDPR) that will be fully enforced on May 25th. Having been ratified in April 2016 by the European Union with a two-year grace period for implementation, the timeline for compliance is rapidly coming to a close. It is important to understand how these changes can impact your marketing approach.
Advertising has taken a lot of heat over the years for the role it plays in the consumer journey and the increase in bad purchasing habits that have been formed. With the rise in obesity across the world, advertisers for junk food and restaurant products have been under the most pressure to do their jobs well without adding to the negative impact excess amounts of unhealthy food has on the population.
Last week, SC Johnson launched a new advertising campaign for their latest product: Windex Foaming Glass Cleaner. With 15, 30, and 90-second video spots, social components, and a pop-up mural in Los Angeles, the privately held manufacturing company knocked it out of the park with these creative advertisements.