Marketing campaigns come in all sorts of shapes and sizes. Some campaigns are regional, others are national. Many campaigns are exclusively print, while many others stick to digital platforms. Everyone wants their marketing campaign to generate the best ROI for their business. Crafting the best digital marketing campaign in Denver is much harder than you might think. When you’re developing your campaign, it can help to examine other successful ones first. They might have some important insights that can improve your campaign. Our team identified some important lessons from a few of the best recent campaigns in Denver to help identify what your campaign needs to succeed.

We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.

In spring 2018, one of our long-time clients in downtown Denver sought to branch out into a new business space. Dr. Gregory Funk, owner of Ideal Health Chiropractic, wanted to start a new affiliate business: Hope N Wellness. He relied on the expertise of FiG to develop the brand, launch it, and market his business. Our team was excited to start on this affiliate marketing project that would support kids in the area. It’s been over a year since the new business launched and we’re very excited to share our successful results.

The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.

Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.