Social media has come a long way from its humble beginning on MySpace. And the industry is continuing to evolve and change even today! Between new platforms, trends, and marketing methods, there are plenty of ways that you can leverage social media to benefit your business. Today we'll give you a detailed rundown of how social media in Denver is changing and how your business may be able to benefit from it.
Local SEO is key to success for small businesses. Optimizing your website to perform well in a certain city or area will lead to more physical and digital traffic, more leads, and more conversions. And believe it or not, 35% of all searches are local. So if you don't focus any efforts on local SEO, you could be missing out on a significant amount of traffic. To help improve your local SEO, here are 5 expert tips from our Chicago SEO agency.
On Super Bowl Sunday, the commercials matter almost as much as the game (if not more). And this year, despite all the craziness of COVID-19, they delivered. Though there were some big-name brands that didn't partake—such as Budwiser, who chose to donate the millions of dollars it would've spent on an ad to raising awareness about COVID-19 vaccines—many others still participated. This year, CBS charged approximately $5.5 million for a 30-second spot. That price tag was slightly less than previous years, but still a significant amount of money for any brand. As a top marketing company in Denver, we're breaking down five of our favorite Super Bowl ads from this year’s game.
Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO tips and tricks for 2021 so you can attract visitors that will convert.
As a small business owner, you know how difficult it can be to bring in new business. Effective marketing is the key to acquiring new leads and sales. But developing the right campaign isn't a walk in the park for most business owners. If you're looking for a new way to bring in qualified leads, consider investing in Denver PPC services!
This digital advertising strategy can be one of the most effective marketing channels for your business.
Girls and women from every corner of the world watched on January 20th as Kamala Harris, the daughter of Indian and Jamaican immigrants, was sworn in as the first female Vice President of the United States. This historic milestone—and what it meant to young girls—was captured in a simple, but poignant film for Girl Up, a gender equality youth initiative of the UNF (United Nations Foundation). This short, purpose-driven advertisement titled “Today We Rise” was created in partnership with Ogilvy and Refinery29. And as a top marketing agency in Denver, we wanted to comment on what made this ad so impactful and special.
Our client portfolio at FiG continues to expand! Everyone at our ad agency is pleased to announce our newest partnership with Functional Recovery & Enhancement (FRE for short). This unique Denver-based business is an innovative“wellness on wheels” service that brings a number of cutting-edge therapies and treatments all over the metro area. FRE was founded in the early spring of 2020 and while they experienced many initial successes, FRE knew they could accomplish more. We started off our partnership with FRE by creating a new website design in Denver for their business. And we have much more in store for our new client.
Back in December of 2019, we began a new partnership with a Chicago-based business called Wellington Counseling Group (WCG). This team of highly experienced counselors had been serving the Windy City for many years, offering a diverse range of therapeutic treatments to support the mental health of individuals, couples, and families. WCG was interested in improving their digital visibility at the time and FiG had fortunately just established a new Chicago office. Of course, everyone at our SEO agency in Chicago was thrilled to have the opportunity to work with WCG.