October Ad Of The Month: Burger King Has The "IT" Factor

Monday, 30 October 2017 05:00 Written by

The 1986 Stephen King thriller, It, has been making waves as a second movie adaptation was released last month.

Local Search Improves With Hawk Update

Thursday, 26 October 2017 05:00 Written by

As marketers, we are constantly evaluating and improving our tactics to ensure the best results for our clients.

Case Study: redcup Beverage Service

Monday, 23 October 2017 03:25 Written by

Earlier this year, corporate beverage service provider, redcup, came to us seeking a full website re-design. The owner, Christopher Arson, has a wealth of knowledge when it comes to his products, making his customer experience unique among his competitors. So, in April, we launched a completely remodeled website, filled with relevant and interesting content that was optimized for search engines. Over the last 5 months, this is what has happened.

Optimum Networking offers business-driven IT solutions. Built on the foundation of understanding technological needs from a business perspective, Optimum Networking is the ideal solution for any company that is seeking customized IT solutions to streamline efficiency and productivity.

Industry News: Facebook Ad Canvas Expands to Instagram

Monday, 02 October 2017 05:28 Written by

Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Ad Of The Month: KIND Sugar Installation in Times Square

Monday, 25 September 2017 06:29 Written by

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes.

What Is Virtual Reality and What Does It Mean For Marketers?

Tuesday, 19 September 2017 10:29 Written by

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

Media Buys & the Wonder Woman Ad Campaign

Monday, 12 June 2017 04:36 Written by

Many people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.

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