In August, Marketo announced a long-term collaboration with Google Cloud to help scale Marketo solutions and make them more widely available to marketers. The first product of this collaboration, AudienceAI, debuted today. This solution is a program that uses the Google infrastructure and artificial intelligence to help marketers more easily expand target audiences.
A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States.
As digital marketers, we get this question all the time. Each time we speak to someone who is wondering about the best marketing tactics to drive traffic to their website, our answer is always the same: “It depends.” In order to choose the most effective tactic to complement a marketing strategy, one must take into consideration a number of different aspects of the company's current situation.
BodyArmor released four 30-second spots on Wednesday that take aim at Gatorade, the sports drink giant. Featuring NBA, WNBA, and MLB stars, each spot depicts an ironically outdated scenario (from 80s workout classes to carrier pigeons) that poke fun at Gatorade's outdated product. Each spot closes with the line, “Thanks Gatorade, we'll take it from here.”
Recently, we had the opportunity to help our longtime client, Courtney Berg of Courtside Consulting, with a complete redesign of her website. Courtside Consulting is lead by Human Resources expert, Courtney, who has more than 30 years of experience helping companies develop an effective business strategy. Offering speaking engagements, digital support programs, and consulting, we wanted to communicate the value of the Courtside programs online.
We are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.
Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.
As the digital marketing industry continues to expand at exponential rates, we see a number of companies coming out of the technological woodwork with inflated promises that they cannot effectively deliver on. Because of this, we are seeing more clients than ever who have been burned in the past and are now skeptical of agencies that have the resources and expertise to get the job done right.