Running a business can often feel like you’re sailing a boat: everything has to line up just right. You need the right equipment, an efficient sail, a sturdy design, tranquil waters, clear skies, and a breeze at your back. If all the elements line up perfectly, then it’s smooth sailing to your destination. And even if just one thing fails to line up, your boat won’t go anywhere. It’s the same situation for your small business. If even just one piece of your business is out of alignment, you can struggle to retain customers or make sales. It can be incredibly difficult to pinpoint the issue that’s impacting your brand. Through effective Denver market research, you can identify the problem in your business model and adjust it for a smoother sailing business.

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

In the spring of 2018, FiG began a partnership with an incredible fitness entrepreneur, Ashlee Van Buskirk. Ashlee had taken note of the broad knowledge gaps in fitness and nutrition nationwide. She had a vision to correct this problem by creating her own personal training and nutrition coaching business. In the especially competitive fitness space of Denver, FiG has helped turn that vision into reality with her new business, Whole Intent. Since our partnership began, FiG has implemented a variety of Denver content marketing services to establish Whole Intent within the city’s fitness space. We’re incredibly proud of how far we’ve come and we’re eager to continue to deliver even better results.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

The new decade has finally arrived and the future of search engine optimization (SEO) is changing quickly. Consumer behaviors and rising trends are shifting the SEO landscape in a number of ways. Do you rely heavily on search engine traffic to generate new leads? If so, you need to adjust your SEO strategy in Denver for a few of these trends. The SEO space is constantly developing, but we think that these recent trends demand your attention the most.

For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.