Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.
In 2021, there were many moments that stuck out -- and even made history. As the year wraps up, it’s time to reflect on what impacted us the most. From the knee slappers to the tearjerkers, we are taking a look at a few of the most notable marketing campaigns of 2021. As a top Denver marketing agency, we’re going to dive into the innovative techniques marketers are using today to create compelling campaigns that not only draw in new customers but spark important conversations too.
Cultivating customer loyalty is no easy task. With so many options on the market, it’s important to find ways to make your business stand out. In Denver, small business marketing is the best way to set your company apart from other local businesses. In order to effectively reach the local community and your target audience, you need to build a strong brand identity. The stronger your brand identity becomes, the more easily recognizable and accessible you’ll become for your customers.
We celebrated our company's 12th anniversary earlier this year. And we coincidentally recently restarted a business partnership with one of our first clients ever. In 2009, one of our first company projects was a website redesign of the e-commerce site of Forms Direct, a Denver-based national supplier of business forms and membership cards. Over a decade has passed, and we are working, once again, with Forms Direct to redesign their e-commerce website in Denver.
At Real FiG Advertising + Marketing, we're always thrilled to have new opportunities to work with past clients. Our ad agency in Denver recently restarted an advertising partnership with one of our former clients: Great Plains Moving And Storage. Our past marketing initiatives with this moving company have seen great success, and we're excited to see how our strategy performs this time around.
Once Halloween wraps up, the holidays kick into full gear — especially for marketers. With online holiday sales expected to grow nearly 15% this year, it's no surprise that retailers want to spread the spirit to consumers through ad spend. As a Denver Advertising Agency, we always keep an eye out for upcoming trends and popular content. This month, we will be analyzing Coca Cola's recent longform global holiday commercial to spot the techniques they used to make it successful.
The immersive art installation company, Meow Wolf, has opened up a new location in the Denver area. The creative brand has already made a mark in Denver thanks to its unforgettable billboard displays enchanting drivers on local roads. It’s no surprise that the art installation would be an instant hit with the advertisement’s vibrant colors zoning into a black hole of riddled text. This striking campaign is a crowd-puller as advertisements undergo a contemporary shift in the age of social media. As a leading Denver marketing firm, we are here to share our thoughts on this ad campaign.
Social media is inescapable these days. On average, internet users spend 144 minutes on social media every day. With so many people spending so much time online, there is an opportunity to increase your visibility in the market like never before. No matter what type of business you operate, you can use social media in Denver to expand your local influence and connect with your customers.