As societal norms have changed over the years, so have your means for driving sales. Door-to-door salesmen are practically non-existent these days and cold calling isn’t exactly the best way to sell anymore. For many small businesses, your website is your main tool for attracting leads and driving sales. That’s often easier said than done. How can you plausibly turn those daily website visitors into actual sales? When you implement effective marketing automation in Denver, you can convert those site visitors into future sales.

In just three short months, 2020 has already proved to be an interesting year for the advertising industry. Between the innovative Super Bowl ads to the coronavirus pandemic, ads have been thoroughly shaped by many recent cultural and social circumstances. Amidst all the chaotic change, there have been instances of incredible advertising feats. As an advertising company in Denver, we are always eager to analyze and critique the top ads.

In the spring of 2018, FiG helped a long-time client start a new and exciting venture called Hope N Wellness. Their new business operates an online affiliate of Metagenics supplements. The organization was founded to help provide Americans easy access to high-quality supplements to ultimately improve their health and well-being. The marketing team at FiG has worked diligently over the past 2 years to improve the online visibility of Hope N Wellness. Thanks to our social media strategy in Denver, we’ve achieved that goal.

We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.

Running a business can often feel like you’re sailing a boat: everything has to line up just right. You need the right equipment, an efficient sail, a sturdy design, tranquil waters, clear skies, and a breeze at your back. If all the elements line up perfectly, then it’s smooth sailing to your destination. And even if just one thing fails to line up, your boat won’t go anywhere. It’s the same situation for your small business. If even just one piece of your business is out of alignment, you can struggle to retain customers or make sales. It can be incredibly difficult to pinpoint the issue that’s impacting your brand. Through effective Denver market research, you can identify the problem in your business model and adjust it for a smoother sailing business.

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.