Transparency In Advertising From Big Tobacco

Monday, 18 December 2017 08:07 Written by

Nearly twenty years ago, a battle was waged against the tobacco industry regarding the inaccuracy and blatant deception in cigarette ads over the past half a century. Last month, the repercussions took full effect with a series of transparent “corrective statements” paid for by big tobacco themselves that warned of the effects of smoking.

Why Influencer Marketing On Social Media Works

Friday, 15 December 2017 06:18 Written by

In any given minute, social media explodes with new content. There are 66,000 Instagram photos posted, 500,000 tweets, and 3.3 million Facebook posts created every 60 seconds. It is safe to say that social media presents users with a content overload. Competing with thousands, even millions, of other posts makes it difficult to get the right message in front of the ideal consumer.

Earned advertising, especially that in the form of recommendations from family and friends, has been the reigning champion of influential communication for many years now.

Denver Personal Trainer Gets A Branding Face Lift

Friday, 08 December 2017 03:28 Written by

Run and Find Out What Happens was a fitness company run by personal trainer and running coach Michelle Golla. With goals of increasing her client base, Michelle came to us to determine the best course of action for taking her brand to the next level.

Client Case Study: Spark Interiors Triples Web Traffic

Monday, 04 December 2017 07:47 Written by

Spark Interiors is a Denver-based interior design firm run by local businesswoman Megan Thompson.

Google Joins Programmatic Television Ad Games

Wednesday, 15 November 2017 03:00 Written by

Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic advertising has been a major player in the evolution of highly-specific, targeted ads.

Voice Search Means Changes For SEO

Wednesday, 08 November 2017 03:00 Written by

Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information.

November Ad Of The Month: Svedka Cursed The Internet

Friday, 03 November 2017 05:00 Written by

Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level.

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