For the past 116 years, Nordstrom has been considered to be one of the top luxury department stores in the world and one of the top retail marketers. The company has spent decades refining its customer service model, which has resulted in strategies such as offering top-of-the-line store associates who are willing to go to any length to satisfy customers.
If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.
Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.
When you're looking for a Denver advertising agency or Denver-based marketing firm, we'll be the first to tell you that creating relevant advertising is no small effort. We have great respect for the advertising agencies around the globe who do it well. Here are our five favorite ads of 2016, collected from around the world.
The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.
The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.
This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. StaffScapes has been a client of FiG’s since 2013 when they came to us for some tweaks to an email campaign. Now, FiG works on StaffScapes social media, monthly SEO, and recently, the launch of a re-branded, customized, mobile-friendly website.