Earned Media and The Fake News Effect

Friday, 07 April 2017 07:19

Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.

Brand Extension: AmazonFresh

Thursday, 30 March 2017 03:46

Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world.

Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women.

Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.

Advertising on Amazon’s Echo and Dot

Thursday, 02 March 2017 01:43

It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.

When you think about great coffee or tea, do you see your local café? Our new client, Redcup Beverage, is bringing that coffee house flavor to offices in the Denver metro area. redcup offers fresh roasted coffee and organic teas, clean, fresh water and ice, and good-for-you snacks delivered right to your office.

While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M - $5.5M.

Using Hashtags in Social Media Marketing

Wednesday, 22 February 2017 06:02

If you spend any time on the internet, you’re probably familiar with using hashtags in social media (the pound sign--#). These are words and phrases that follow many social media posts. What you may not know is that hashtags are becoming more and more important for the success of social media marketing and small businesses, providing an advantageous way for businesses to connect with current and potential customers.

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