Search engine optimization, or SEO for short, is one of the best digital marketing strategies for businesses of all sizes! However, search engine optimization can be very technical, complex, and confusing, especially if you have no former experience with it. Small business owners can make all kinds of SEO mistakes that may negatively impact their organic rankings. As a top SEO firm in Denver, we wanted to share some expert advice to help you avoid those common missteps.

COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic. 

Once again, our marketers at Real FiG Advertising + Marketing are proud to announce another budding partnership. Our Denver web designers recently began working with Lavoro Consulting, a commercial real estate consulting agency. The CRE experts at Lavoro wanted to expand their digital presence, and FiG was more than thrilled by the opportunity to help.

Over the past 3 years, we have maintained a durable partnership with Ethos Roofing & Restoration, a Colorado-based roofing and general contracting business. Throughout our marketing partnership, we have generated plenty of outstanding leads and measurable results for Ethos. However, in the wake of this most recent hail-less roofing season, Ethos sought to revitalize its business through a business expansion. As their trusted advertising agency in Denver, our marketers at Real FiG Advertising + Marketing were ready to support their expansion.

“Tell us your marketing department is young and on TikTok without telling us your marketing department is young and on TikTok.” That’s a top comment on Coors’ latest commercial: America Has a New Thirst Trap, a 15-second ad promoting their new line of hard seltzer beverages. As a Denver marketing agency, we’re always on the search for emerging and innovative ads that are especially effective in reaching their target audience. And this ad brilliantly achieves exactly that. 

Roughly a year ago, Real FiG Advertising + Marketing started up a partnership with a local insurance agency called Adler Insurance Group. Over the past year, we have launched their company website, developed and executed search engine marketing campaigns, and managed a series of paid social media advertisements. As we are entering the second year of our partnership, we'll be working to expand their marketing reach through numerous ways, starting with a comprehensive upgrade of their website design in Denver, CO.