How Search Engine Marketing in Denver Could be Affected by Ad Tech Lawsuits

Search engine marketing (SEM) has become an essential component of modern-day marketing strategies. With the rise of digital platforms in recent decades, an increasing number of businesses have been investing heavily in search engine marketing in Denver to reach their target audience at the right time and the right place. However, recent lawsuits against Google's ad tech practices are leaving many unsure of how those legal challenges may affect their SEM efforts

DENVER – The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced the second race of its inaugural four-race series is set for Sunday, Aug. 13 at Dick’s Sporting Goods Park in Commerce City, Colorado, located just minutes from downtown Denver. Through a collaborative partnership with the NCL, Real FiG Advertising + Marketing spearheaded the PR efforts for this inaugural cycling series to increase awareness of the activity in the Denver metro area. Our marketing specialists leveraged our decades of industry experience and our partnership with long-time industry veteran, Shane Ferraro, to develop and coordinate the following Press Release alongside other PR activities. The following piece was originally published on PR Newswire. 

Standout AAPI Heritage Month Ads According to a Denver Media Buyer

Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward. 

2023 has presented an interesting shift in the advertising landscape for AAPI representation in which advertisers are genuinely celebrating the cultures and the successes of AAPI individuals. Let's take a look at two different ad campaigns that skillfully showcased inclusion and positive representation of the AAPI community. 

The Future of Social Media in Denver: What to Watch Out For

How well connected are you with the trends surrounding social media and around the world? Are you aware of the latest big changes, events, and news in these digital communities? If not, you're missing out on a lot, and it could be harming your reach through social media in Denver.

Social media has changed the way everyone communicates and interacts with one another. Whether it's Facebook, Twitter, or Instagram, we're constantly connected to our friends, family, and even strangers from all over the world. Social media has become an essential tool for businesses and individuals alike to stay up-to-date on things going on in the world.

Analyzing Billboard Advertising in Denver for Colorado Sports Teams

The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.

Our Denver Marketing Agency Rebranded USA Archery