The Client

Denver Sports and Family Chiropractic Center is a local chiropractic practice, specializing in pain relief treatments for athletes and individuals who are active outdoors. The company believes that every patient is unique; therefore, every treatment should be customized to meet their exact need.

The Challenge

Chiropractic is a primary healthcare profession that specializes in the diagnosis, treatment and prevention of conditions that are due to problems with the joints, muscles, ligaments, tendons and nerves of the body. It makes it difficult to not compete on price due to the small amount of differentiation in this industry. Denver Sports and Family Chiropractic Center came to FiG for an opportunity to brand itself as a professional sports chiropractor. Thus, separating them from most other chiropractors who approach their practice with a lifestyle focus.

The Project

Our team at FiG sees an opportunity to differentiate Denver Sports and Family Chiropractic Center as a professional sports chiropractic practice. Instead of using a lifestyle friendly approach, the key differentiators will be the doctor's extensive experiences within the sports industry and their understanding of the importance to regain strength for an athlete. In the following month, we will design a logo, business cards, and website banner ads to support the new identity.

FiG Advertising and Marketing

Based in Denver, Colorado FiG Advertising and Marketing (Focus Identity Group, LLC) is more than your traditional marketing agency. Not only do our services go beyond TV, Radio, and Print (in fact we do Website design, SEO, Web-marketing, and more) but our service goes beyond what you've come to expect from a marketing agency. We are dedicated to providing powerful results driven media campaigns, no matter what the media.