Displaying items by tag: Differentiation
Smart Marketing or Snake Oil? 5 Ways to Tell the Difference
Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.
How to Stand Out in a Crowded Market
The granola bar market is already crowded with more than 100 new products introduced each year, yet Kraft is dashing ahead and confident to stand out. How? A new granola product might have you picturing a commercial where hikers and bikers are representing the brand.
Square Needs To Differentiate As They Dive Into Mobile Payment
In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.