Displaying items by tag: Facebook IPO

Thursday, 08 March 2012 02:00

The Future of Facebook

Facebook's highly anticipated Initial Public Offering (IPO) is going to mean big things for marketers moving forward. They are repackaging their advertising opportunities to create a better environment for brands on the legendary site. Facebook's changes provide more commercialized support for brands with ad potential that has a focus on revenue. This all started with their announcement last week introducing their Timeline feature for brands that have already been in use by everyday users.