Displaying items by tag: Loyalty program
According to the WSJ, in May 2011 US consumer confidence fell to the lowest level since Nov. 2010. Although high-end retailers, gas stations, and uniquely branded retailers have seen that sales went up, most retailers still struggle with the increasing costs, price pressure, and the economic consequences of the down-turn. Today FiG is going to share with you some thoughts on how to overcome this difficult selling season, and our discussion will focus on the topic of creating (or re-creating) an effective loyalty program.
On May26 Google launched its mobile-payment platform "Wallet" which is likely to turn smartphones into mobile wallets. According to Bloomberg, the Wallet system, which is supposed to use near-field communications (NFC), will work on selected Android smartphones that are sold on Sprint Nextel's network. The system will be tested initially in New York, San Francisco, Los Angeles, Chicago, and Washington D.C.